Co-op Domestic & International Travel Trade

CO-OP ADVERTISING OPPORTUNITIES

Letter from Jorge Pesquera

2016 is shaping up to be a record-breaking year. And 2017 will break all records in terms of opportunities with all media channels. We want to be even more progressive in 2017 in promoting our destination through all points of the consumer decision funnel. To that end, we are proud to showcase exciting cooperative opportunities that are new for our destination and our advertisers.
 
This year’s co-op program features buys across all of our targeted marketing audiences, both geographically and demographically. We have co-ops that target key domestic consumers in top markets during winter, summer and fall, including diversity, wedding and golf niches. Internationally we’ll be reaching consumers with co-ops in Canada, the UK, Germany, Colombia and Brazil. We are offering many opportunities to put your message in front of meeting planners throughout the year, and to the Travel Trade in the US, Brazil, Colombia and the UK. 
 
There truly is something for everyone this year. We are offering extremely targeted, year-round co-op opportunities at various price points. Our goal is to have as many hotels, restaurants, attractions and visitor-friendly businesses joining us to tell their story and booking business in The Palm Beaches in 2017.
 
Remember that Discover partners save 10%, so contact Heather Andrews if you haven’t already joined. We look forward to building Discovers’ brand, and business to The Palm Beaches, together in 2017. 
 
 
Sincerely,
Jorge Pesquera
President and CEO
Discover The Palm Beaches
 


Domestic Consumer

International Consumer

Meetings

Travel Trade

Co-op advertising opportunities are available on a first-come, first-served basis. Deadlines are rolling, but for best opportunities book now! Many Visit Florida opportunities have not been released to DMO’s as of this time. As those opportunities become available, we will be updating this website with additional co-op buys. Rates quoted are for Discover the Palm Beaches members. Non-members, please add 10% to the quoted cost. Contact Laura Clark for details and sales. Laura.clark@andbarr.co. 407.849.0100