Co-op Domestic & International Travel Trade


Letter from Jorge Pesquera

Marking a record breaking year in 2017, we credit many successes to the recent changes we've made to our advertising and co-op program strategy. We're looking forward to another year of progressive programs in 2018 through all points of the consumer decision funnel. To that end, we are proud to showcase exciting cooperative opportunities that are new for our destination and our advertisers.
This year’s co-op program features buys across all of our targeted marketing audiences, both geographically and demographically. We have co-ops that target key domestic consumers in top markets during winter, summer and fall. Internationally we’ll be reaching consumers with co-ops in Canada, the UK, Colombia and Brazil. We are offering many opportunities to put your message in front of meeting planners throughout the year, and to the Travel Trade in the US, Brazil, and Colombia. 
There truly is something for everyone this year. We are offering extremely targeted, year-round co-op opportunities at various price points. Due to the variety of programs, we're also bundling programs into packages for the first time ever. This offers a strategic, cross-channel platform to you for one convenient price. Our goal is to have as many hotels, restaurants, attractions and visitor-friendly businesses joining us to tell their story and book business in The Palm Beaches in 2018.
Remember that Discover partners save 10%, so contact Heather Andrews if you haven’t already joined. We look forward to building Discovers’ brand, and business to The Palm Beaches, together in 2018. 
Jorge Pesquera
President and CEO
Discover The Palm Beaches

Domestic Consumer

Luxury Consumer

International Campaign


Travel Trade

Become a Partner

Co-op advertising opportunities are available on a first-come, first-served basis. Deadlines are rolling, but for best opportunities book now! Many Visit Florida opportunities have not been released to DMO’s as of this time. As those opportunities become available, we will be updating this website with additional co-op buys. Rates quoted are for Discover the Palm Beaches members. Non-members, please add 10% to the quoted cost. Contact Laura Clark for details and sales. [email protected] 407.849.0100