Discover eNews


Discover Team News

Destinations International Annual Conference

Jorge Pesquera, Don Kolodz, Gustav Weibull, Rich Basen, Brett Laiken, and Aime O'Keefe attended Destinations International Annual Conference in Montreal Canada and networked with hundreds of Destination Organizations, Media Partners and Industry Suppliers.

Steve Crist elected to FSAE Board

Steve Crist, Associate Vice President of Sales at Discover The Palm Beaches, was inducted to the Florida Society of Association Executives Board as Associate-at-Large for the 2017-2018 year during the FSAE Annual Meeting at The Breakers Resort Palm Beach July 12-14.

Aime O’Keefe named Destinations International 30 under 30

Aime O’Keefe, DTPB’s Senior Web Specialist, was selected from applicants all over North America for Destinations International’s 30 under 30 award. She was recognized at their annual conference in Montreal. While there she completed the Fundamentals in Destination Marketing, the core course for the Professional in Destination Management (PDM) certificate. She will continue to engage in year-round professional development, and focus-group research while acting on learnings acquired at the annual conference.

We have moved!

Effective July 17th, Discover The Palm Beaches has moved to a new office located at Airport Center. Come see our new office soon.
Our new address is:
2195 Southern Blvd., Ste. 400
West Palm Beach, FL 33406

Spa and Wellness Month is back for a second year!

In a destination celebrated for its award-winning spas and wellness offerings, Discover The Palm Beaches (DTPB), is excited to launch the second year of Spa & Wellness Month. The month-long promotion highlights the array of wellness-focused offerings available throughout America’s First Resort Destination®. Designed to rejuvenate mind, body and soul, the spa and wellness experiences are only available throughout the month of October 2017.
Visit to learn more!

Jorge Pesquera attended FADMO Board Meeting

Jorge Pesquera attended the Florida Association of Destination Marketing Organizations Board Meeting on July 27th. Key issues included legislative agenda, co-op marketing, and tourism messaging.


Partner/Stakeholder Opportunities

Create an image to text link to us

Linking to is a great opportunity for your website visitors to learn more about Palm Beach County. For your convenience, we’ve already created the code you need to create a link, just copy/paste it directly from our site to yours. Click here for those links. Contact Sergio Peidra or Deb Fleet with any questions.

Showcase your upcoming event

Increase your exposure with our Event Fanatic Newsletter Sponsored Placement. This newsletter is sent to a highly engaged database of 116K. Ads start at $280 for Partners. Act now as space is limited. Contact Heather Andrews for details.

Participate in Roger Dean’s Local Business Showcase

August 24th Roger Dean is hosting Business to Baseball, a night to focus on local businesses. They are offering extremely affordable ticket and suite options for businesses to join them for a game.

Sales Schedule
Join our Sales Team at Trade Shows & Sales Missions

Check out the full schedule of trade shows and sales missions on the Partner Portal. Opportunities are first-come, first-serve so reserve your spot today!


Industry and Partner News

PBIA ranked #9 by Travel and Leisure

Every year for T+L  World’s Best Awards survey, readers are asked to weigh in on travel experiences around the globe. Airports were rated on access, check-in and security, restaurants and bars, shopping, and design. From curbside check-in to breezy security lanes and plentiful dining and shopping options, the best airports in the U.S. help to dispel the notion that traveling can be challenging. Congratulations to Palm Beach International Airport on making the top 10! Click here to see the complete list.

Business Intelligence

From January to June 2017 Occupancy was 78% remaining at 5th in the State from May 2017. Room nights sold has increased 2.8% ranking 7th in the state. ADR has moved up to $196 and RevPAR was $152.
For the month of June

  • Room Nights sold increased by 3.7%
  • ADR was up at $125 (+2.7%)
  • RevPAR was up 5.3% to $86

Occupancy was up 1.9% finishing at 68.6%

Sales News

Sales Activities July 2017

  • FL Society of Association Executives Annual Conference – Palm Beach, FL
  • Destinations International Annual Conference – Montreal, QC                                                                                      
  • Destination Review for The Creative Group – The Palm Beaches
  • Sales Calls – Birmingham, AL
  • CVB Reps Quarterly Meeting – Washington, DC
  • CVB Reps Quarterly Meeting – Chicago, IL
  • SITE Chicago Board & Committee Meeting – Chicago, IL
  • GAMPI Monthly Luncheon – Atlanta, GA
  • PCMA Atlanta Quarterly Luncheon – Atlanta, GA 

Discover The Palm Beaches staff provided Jupiter Donuts to attendees during a break at the FSAE Annual Meeting at The Breakers Resort. Pictured here is Brad Hughes from Boca Raton Marriott at Boca Center, Cheryl James from the Hilton West Palm Beach, Ian Black from The Brazilian Court and Ashley Medeiros from Discover The Palm Beaches.

Leisure Sales Activity

Eda Ruddock attended Global Travel Market Place at the Diplomat Hotel. This event provides a platform for attendees to enhance product knowledge, strengthen supplier partnerships and build new ones, and learn from the success of their peers. GTM connects travel advisors with global travel suppliers.
Eda also attended JetBlue reservation agent training in Orlando with three partners.

Marketing and Public Relations News





This month, the Public Relations department hosted 11 individual media representatives, influencers and contributors representing outlets such as The Scottish Mail on Sunday, The London Sunday Times, @SucculentBite, @TheModernSavvy,, @AprilGolightly,,,, and Travel Weekly.
Blog posts this month covered Adrenaline-Pumping Fun, Teen Entertainment and Free Activities in The Palm Beaches.