Special Event Underwriting

Special Events Tourism Underwriting

Discover The Palm Beaches (DTPB) invests in special events with the potential to drive tourism and build on our brand as The Best Way To Experience Florida®.

Groups, organizations, agencies, attractions, and cities who produce events, are welcomed to apply for our Special Events Tourism Underwriting Program (SETUP).
We define “special event” as sports happenings, performing arts, exhibitions, festivals, fairs, or specific holiday celebrations – they can be new or existing - conducted with a focus on driving tourism and visitors to Palm Beach County.
Our program offers you two distinct options: Cooperative Advertising and Direct Investment. Total funds available are limited. All events are reviewed individually and decisions are based on what you present. Before applying for support, please read our Official Terms & Conditions and Acknowledgements.