{"id":105863,"date":"2024-12-17T10:57:54","date_gmt":"2024-12-17T14:57:54","guid":{"rendered":"https:\/\/www.thepalmbeaches.com\/?p=105863"},"modified":"2026-01-12T18:43:41","modified_gmt":"2026-01-12T23:43:41","slug":"promocion-local-del-turismo","status":"publish","type":"post","link":"https:\/\/www.thepalmbeaches.com\/es\/blog\/local-advocacy-in-tourism","title":{"rendered":"C\u00f3mo el turismo trabaja para usted: El poder de la promoci\u00f3n local"},"content":{"rendered":"<div class=\"wp-block-cover is-light is-style-wavy-line\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:440px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-block-cover__image-background wp-image-32464\" alt=\"\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg 1600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-300x300.jpg 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1024x1024.jpg 1024w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-150x150.jpg 150w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-768x768.jpg 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1536x1536.jpg 1536w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-12x12.jpg 12w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-400x400.jpg 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-600x600.jpg 600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1000x1000.jpg 1000w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-200x200.jpg 200w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-664dfb1f wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-85dd3f83 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--60)\"><div style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center wp-block-post-date has-text-color has-alt-light-green-cyan-color has-large-font-size has-header-font-family\"><time datetime=\"2024-12-17T10:57:54-05:00\">17 de diciembre de 2024<\/time><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-red-orange-color has-text-color has-x-large-font-size\" id=\"h-page-title\" style=\"margin-bottom:0\"><strong>C\u00f3mo el turismo<br>Trabaja para ti: El poder de la promoci\u00f3n local<\/strong><\/h1>\n<\/div>\n\n\n\n<p>Para Discover The Palm Beaches (DTPB) es un honor que Destinations International destaque nuestro innovador enfoque de la combinaci\u00f3n de marketing y promoci\u00f3n tur\u00edstica. Pero, \u00bfqu\u00e9 significa \"promoci\u00f3n tur\u00edstica\" para nuestros residentes locales y por qu\u00e9 es importante?<\/p>\n\n\n\n<p>Ya no se trata solo de atraer visitantes para llenar las habitaciones de hotel. Hoy en d\u00eda, es esencial contar con el apoyo y la participaci\u00f3n de nuestra comunidad local. En DTPB, la participaci\u00f3n de los residentes del condado de Palm Beach no es algo secundario, sino algo en lo que creemos fervientemente, ya que trabajamos para ayudar a mantener la fortaleza de la econom\u00eda tur\u00edstica local. Al fin y al cabo, sabemos que los residentes locales son los m\u00e1s afectados por el turismo, por lo que nuestros equipos de Gesti\u00f3n de Destinos y Participaci\u00f3n Ciudadana y de Marketing trabajan codo con codo para garantizar que nuestras iniciativas de promoci\u00f3n cuenten con el respaldo de un marketing eficaz.<\/p>\n\n\n\n<p>Nuestras campa\u00f1as de marketing centradas en los residentes, como \"Love The Palm Beaches\" y \"Sea To Preserve\", se han convertido en parte integrante de \"The Palm Beaches Tourism Advocacy Roadshow\" y de todas nuestras iniciativas de promoci\u00f3n. Estas campa\u00f1as promueven el turismo y destacan la belleza \u00fanica de nuestra comunidad y de las personas que viven aqu\u00ed. En octubre de 2024, DTPB encuest\u00f3 a m\u00e1s de 800 residentes para determinar el impacto de la campa\u00f1a Love The Palm Beaches, que mostr\u00f3 que los expuestos a la campa\u00f1a eran m\u00e1s propensos a apoyar m\u00e1s el turismo y mucho m\u00e1s propensos a tomar un staycation e invitar a amigos \/ familiares a visitar, lo que contribuye positivamente al crecimiento del impuesto sobre la cama.<\/p>\n\n\n\n<p>El \u00e9xito de estos esfuerzos nos ha valido el reconocimiento de <a href=\"https:\/\/destinationsinternational.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Destinos internacionales<\/a> (DI), la asociaci\u00f3n mundial de profesionales de los destinos tur\u00edsticos. DI presenta nuestro trabajo en su sitio web \"The Destination Effect\", en el que destaca c\u00f3mo la promoci\u00f3n de destinos puede transformar un lugar en un sitio deseable para visitar, vivir, trabajar, jugar e invertir, creando prosperidad para todos.<\/p>\n\n\n\n<p>En DTPB, creemos que la construcci\u00f3n de la prosperidad y nuestra industria tur\u00edstica local van de la mano. Nuestros esfuerzos de promoci\u00f3n con la ciudad, el condado y los l\u00edderes estatales est\u00e1n impulsados por esta creencia, asegurando que los beneficios del turismo se sientan en todo el condado de Palm Beach.<\/p>\n\n\n\n<p>Extendemos nuestra gratitud a Destinations International por reconocer y apreciar nuestros esfuerzos para servir al condado de Palm Beach. Para conocer mejor nuestra historia, visite el sitio web \"The Destination Effect\".<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consulte nuestro art\u00edculo publicado en The Destinations Effect<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"503\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png\" alt=\"\" class=\"wp-image-105871\" style=\"width:574px;height:auto\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png 894w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-300x169.png 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-768x432.png 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-18x10.png 18w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-400x225.png 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-600x338.png 600w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When Good Marketing Creates Great Advocacy Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts It\u2019s not just about visitors\u2019 \u201cheads in beds\u201d anymore. Nowadays having the buy-in of permanent \u201cheads in beds,\u201d i.e. the local community, is absolutely vital. For Discover The Palm Beaches (DTPB), outreach within Palm Beach County isn\u2019t something extra we do, it\u2019s part of who we are. But good advocacy work only happens when you have great marketing, so it\u2019s why our DTPB Destination Stewardship &#038; Civic Engagement and Marketing teams work closer together than ever before. Our resident-focused marketing campaigns, \u201cLove The&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1575],"tags":[],"post-season":[1601],"class_list":["post-105863","post","type-post","status-publish","format-standard","hentry","category-advocacy","post-season-summer"],"acf":[],"meta_fields":{"_edit_lock":"1768261423:1","rank_math_seo_score":"17","_edit_last":"1","hide_main_nav":"0","_hide_main_nav":"field_66b21b08169bd","planfooter_yes_no":"0","_planfooter_yes_no":"field_65859cd34002a","launch_notes":"","_launch_notes":"field_646bd5feba592","test":"","_test":"field_673df7fddc7fc","rank_math_og_content_image":{"check":"25c203db8217252f1d0d6a0f046b24a3","images":[32464]},"rank_math_title":"How Tourism Works for You: The Power of Local Advocacy","_wp_old_slug":"105863-2","rank_math_description":"Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts","_wp_old_date":"2024-12-03","maddennlp_language":"en","maddennlp_last_updated":"2025-07-24 23:29:28","rank_math_primary_category":"1575","_encloseme":"1","custom_recommended_reads":"","_custom_recommended_reads":"field_67e4804bdc5dd","kp_persona_override":"","_kp_persona_override":"field_kp_persona_override"},"thumb_url":false,"_links":{"self":[{"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/posts\/105863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/comments?post=105863"}],"version-history":[{"count":0,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/posts\/105863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/media?parent=105863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/categories?post=105863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/tags?post=105863"},{"taxonomy":"post-season","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/es\/wp-json\/wp\/v2\/post-season?post=105863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}