{"id":105863,"date":"2024-12-17T10:57:54","date_gmt":"2024-12-17T14:57:54","guid":{"rendered":"https:\/\/www.thepalmbeaches.com\/?p=105863"},"modified":"2026-01-12T18:43:41","modified_gmt":"2026-01-12T23:43:41","slug":"la-defense-des-interets-locaux-dans-le-tourisme","status":"publish","type":"post","link":"https:\/\/www.thepalmbeaches.com\/fr\/blog\/local-advocacy-in-tourism","title":{"rendered":"Comment le tourisme travaille pour vous : Le pouvoir de la d\u00e9fense des int\u00e9r\u00eats locaux"},"content":{"rendered":"<div class=\"wp-block-cover is-light is-style-wavy-line\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:440px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-block-cover__image-background wp-image-32464\" alt=\"\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg 1600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-300x300.jpg 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1024x1024.jpg 1024w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-150x150.jpg 150w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-768x768.jpg 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1536x1536.jpg 1536w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-12x12.jpg 12w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-400x400.jpg 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-600x600.jpg 600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1000x1000.jpg 1000w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-200x200.jpg 200w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-664dfb1f wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-85dd3f83 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--60)\"><div style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center wp-block-post-date has-text-color has-alt-light-green-cyan-color has-large-font-size has-header-font-family\"><time datetime=\"2024-12-17T10:57:54-05:00\">17 d\u00e9cembre 2024<\/time><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-red-orange-color has-text-color has-x-large-font-size\" id=\"h-page-title\" style=\"margin-bottom:0\"><strong>Comment le tourisme<br>Le travail pour vous : Le pouvoir de la repr\u00e9sentation locale<\/strong><\/h1>\n<\/div>\n\n\n\n<p>Discover The Palm Beaches (DTPB) est honor\u00e9 d'\u00eatre pr\u00e9sent\u00e9 par Destinations International pour son approche innovante de la combinaison des efforts de marketing et de promotion. Mais que signifie la \"promotion du tourisme\" pour nos r\u00e9sidents locaux et pourquoi est-ce important ?<\/p>\n\n\n\n<p>Il ne s'agit plus seulement d'attirer des visiteurs pour remplir les chambres d'h\u00f4tel. Aujourd'hui, il est essentiel d'avoir le soutien et l'implication de notre communaut\u00e9 locale. Au DTPB, l'engagement aupr\u00e8s des habitants du comt\u00e9 de Palm Beach n'est pas une vue de l'esprit - c'est une chose \u00e0 laquelle nous croyons passionn\u00e9ment, car nous nous effor\u00e7ons de contribuer \u00e0 la solidit\u00e9 de l'\u00e9conomie touristique locale. C'est pourquoi nos \u00e9quipes Destination Stewardship &amp; Civic Engagement et Marketing travaillent main dans la main pour s'assurer que nos efforts de promotion sont soutenus par un marketing efficace.<\/p>\n\n\n\n<p>Nos campagnes de marketing ax\u00e9es sur les r\u00e9sidents, telles que \"Love The Palm Beaches\" et \"Sea To Preserve\", font d\u00e9sormais partie int\u00e9grante du \"The Palm Beaches Tourism Advocacy Roadshow\" et de toutes nos initiatives de promotion. Ces campagnes promeuvent le tourisme et soulignent la beaut\u00e9 unique de notre communaut\u00e9 et des personnes qui y vivent. En octobre 2024, le DTPB a interrog\u00e9 plus de 800 r\u00e9sidents pour d\u00e9terminer l'impact de la campagne Love The Palm Beaches, qui a montr\u00e9 que les personnes expos\u00e9es \u00e0 la campagne \u00e9taient plus enclines \u00e0 soutenir le d\u00e9veloppement du tourisme et beaucoup plus susceptibles de prendre des vacances et d'inviter leurs amis ou leur famille \u00e0 les visiter, ce qui contribue positivement \u00e0 l'augmentation de la taxe sur les lits.<\/p>\n\n\n\n<p>Le succ\u00e8s de ces efforts nous a valu la reconnaissance de <a href=\"https:\/\/destinationsinternational.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Destinations Internationales<\/a> (DI), l'association mondiale des professionnels des destinations. DI pr\u00e9sente notre travail sur son site web \"The Destination Effect\", qui souligne comment la promotion d'une destination peut transformer un lieu en un endroit d\u00e9sirable \u00e0 visiter, \u00e0 vivre, \u00e0 travailler, \u00e0 se divertir et \u00e0 investir - et, en fin de compte, \u00e0 cr\u00e9er de la prosp\u00e9rit\u00e9 pour tout le monde.<\/p>\n\n\n\n<p>Au DTPB, nous sommes convaincus que la prosp\u00e9rit\u00e9 et l'industrie touristique locale vont de pair. Nos efforts de sensibilisation aupr\u00e8s des dirigeants des villes, des comt\u00e9s et de l'\u00c9tat sont motiv\u00e9s par cette conviction, garantissant que les avantages du tourisme se font sentir dans l'ensemble du comt\u00e9 de Palm Beach.<\/p>\n\n\n\n<p>Nous exprimons notre gratitude \u00e0 Destinations International pour avoir reconnu et appr\u00e9ci\u00e9 nos efforts au service du comt\u00e9 de Palm Beach. Pour en savoir plus sur notre histoire, visitez le site web \"The Destination Effect\".<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Consultez notre article publi\u00e9 sur The Destinations Effect (en anglais)<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"503\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png\" alt=\"\" class=\"wp-image-105871\" style=\"width:574px;height:auto\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png 894w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-300x169.png 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-768x432.png 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-18x10.png 18w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-400x225.png 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-600x338.png 600w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When Good Marketing Creates Great Advocacy Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts It\u2019s not just about visitors\u2019 \u201cheads in beds\u201d anymore. Nowadays having the buy-in of permanent \u201cheads in beds,\u201d i.e. the local community, is absolutely vital. For Discover The Palm Beaches (DTPB), outreach within Palm Beach County isn\u2019t something extra we do, it\u2019s part of who we are. But good advocacy work only happens when you have great marketing, so it\u2019s why our DTPB Destination Stewardship &#038; Civic Engagement and Marketing teams work closer together than ever before. Our resident-focused marketing campaigns, \u201cLove The&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1575],"tags":[],"post-season":[1601],"class_list":["post-105863","post","type-post","status-publish","format-standard","hentry","category-advocacy","post-season-summer"],"acf":[],"meta_fields":{"_edit_lock":"1768261423:1","rank_math_seo_score":"17","_edit_last":"1","hide_main_nav":"0","_hide_main_nav":"field_66b21b08169bd","planfooter_yes_no":"0","_planfooter_yes_no":"field_65859cd34002a","launch_notes":"","_launch_notes":"field_646bd5feba592","test":"","_test":"field_673df7fddc7fc","rank_math_og_content_image":{"check":"25c203db8217252f1d0d6a0f046b24a3","images":[32464]},"rank_math_title":"How Tourism Works for You: The Power of Local Advocacy","_wp_old_slug":"105863-2","rank_math_description":"Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts","_wp_old_date":"2024-12-03","maddennlp_language":"en","maddennlp_last_updated":"2025-07-24 23:29:28","rank_math_primary_category":"1575","_encloseme":"1","custom_recommended_reads":"","_custom_recommended_reads":"field_67e4804bdc5dd","kp_persona_override":"","_kp_persona_override":"field_kp_persona_override"},"thumb_url":false,"_links":{"self":[{"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/posts\/105863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/comments?post=105863"}],"version-history":[{"count":0,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/posts\/105863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/media?parent=105863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/categories?post=105863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/tags?post=105863"},{"taxonomy":"post-season","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/fr\/wp-json\/wp\/v2\/post-season?post=105863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}