WEST PALM BEACH, Fla. (Jan. 27, 2020) – Super Bowl LIV might be in Miami, but The Palm Beaches are bringing their panache, colorful history and welcoming vibe down south to inspire residents and visitors in town during the Big Game week. Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, is offering the chance to escape Miami’s hustle and bustle by taking the Lilly Pulitzer Brightline Train to discover The Palm Beaches. 

Now through April 2, 2020, the high-speed train connecting Miami, Fort Lauderdale, West Palm Beach and soon Orlando and Boca Raton will be wrapped in Lilly Pulitzer print – a nod to the brand born in 1950s Palm Beach, which began as a way for the local hostess and socialite to camouflage citrus stains while she operated her juice stand. Fans of the popular resortwear brand might want to take note of the prints on display, Coral Bay and Aqua La Vista, which are debuting shortly in the spring 2020 collection.

The Palm Beaches continue to come to life at Brightline’s Virgin MiamiCentral station. DTPB has unveiled a replica of one of Palm Beach’s most iconic – and Instagram-worthy – architectural elements; the photo op will be positioned in the station’s lobby through April 2, 2020. The “blue door” is an example of the European influence found along world-renowned Worth Avenue and its famed vias and will serve as an educational photo op for passersby in the station. 

Those traveling by bus or taxi during the Big Game week also have an opportunity to get in on The Palm Beaches-inspired fun. Six buses and 35 taxis decked out in an all-new Lilly Pulitzer print hit the streets on January 22 and will continue to service those in Miami/South Beach through February 4, 2020. The print, titled “In Full Bloom,” will be available in stores and online on February 2. Visitors to MiamiCentral station as well as riders of The Palm Beaches-branded public transportation are encouraged to capture and share their experiences on social media, tagging @PalmBeachesFL and using the hashtag #ThePalmBeaches, for a chance to be featured on DTPB’s official channels.

“With Super Bowl LIV in our backyard, we’re expanding our celebrations to offer everyone in South Florida a taste of our storied past, culture and wellness-driven spirit, while inspiring them to discover more by taking the one-hour train ride up from Miami,” said Jorge Pesquera, president and CEO of Discover The Palm Beaches. “From the historic landmark properties and unparalleled service that made Palm Beach America’s First Resort Destination, to 47 miles of pristine, uncrowded beaches and myriad award-winning golf courses, we encourage visitors to pregame in The Palm Beaches with a little R&R.”

The collective investment between DTPB, the Palm Beach County Sports Commission and the Tourist Development Council (TDC) represents a targeted and thoughtful effort to increase visitation to The Palm Beaches during one of the world’s biggest sporting events, whose attendance base comprises highly discerning and affluent travelers. 

See below for a glimpse of the official Super Bowl Host Committee activities taking place in The Palm Beaches. 

Delray Beach SUPER Fashion Week — Fashion Bowl 54 

Wednesday, January 29 (6 – 9 p.m.)
The Colony Hotel (525 E Atlantic Ave, Delray Beach, FL 33483)
Downtown Delray Beach will come alive with style for the seventh annual Delray Beach SUPER Fashion Week, from January 29 to February 2. The week will kick off with “Fashion Bowl 54,” complete with a live runway show featuring spring and summer fashion looks.
DowntownDelrayBeach.com/Events/Delray-Beach-Fashion-Week-2020

Super Bowl Community Celebration

Wednesday, January 29 (3:30 – 9 p.m.)
Juno Beach Park (14775 US Highway 1, Juno Beach, FL 33408)
Presented in partnership with the Palm Beach County Parks and Recreation Department, this Super Bowl community celebration will feature food trucks and family-friendly football fun! Make sure to arrive hungry and ready to rumble.
www.PalmBeachSports.com/SuperBowl

Super Clematis by Night

Thursday, January 30 (6 – 9 p.m.)
Downtown West Palm Beach (100 N Clematis St., West Palm Beach, FL 33401)
The largest Super Bowl celebration in Palm Beach County will kick off Thursday night at Clematis by Night. The city’s popular, free, weekly concert series will dial it up a notch with themed football activities, a turf playing field, marching bands, bouncy obstacle courses, NFL players and mascots, giveaways and much more.
ClematisStreet.org/Clematis-by-Night

Super Bowl Pep Rally

Friday, January 31 (6 – 10 p.m.)
Old School Square (51 N. Swinton Ave, Delray Beach, FL 33444)
Put on your best spirit gear, and come cheer on your team. A free pep rally and concert event presented by the City of Delray Beach featuring a Delray Beach Fashion Week pop-up of football and swimwear fashion and fun.

Brew Bowl 1

Saturday, February 1 (1 – 5 p.m.)
FITTEAM Ballpark of The Palm Beaches (5444 Haverhill Road, West Palm Beach, FL, 33407)
A champion will be crowned in Palm Beach County’s first Super Bowl of Beer contest. Huddle up with serious suds, and root on your favorite team.
www.FITTEAMBallpark.com

Super Bowl Party at Sea Bahamas Paradise Cruise

Sail Dates: February 1 – 3, 2020
Port of Palm Beach (1 E 11th St Ste 600, Riviera Beach, FL 33404)
Take your Super Bowl experience to a whole new level – sea level! Enjoy a special at-sea screening of the big game alongside a festive tailgate buffet, awesome drink specials and the usual cruising fun that Bahamas Paradise Cruise Line is known for. Setting sail for Nassau from the Port of Palm Beach.
www.BahamasParadiseCruise.com

About Discover The Palm Beaches 

Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County’s major industries, generating $4.8 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of more than $7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 8.02 million people in 2018. The Palm Beaches are home to more than 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants and a thriving entertainment scene boasting more than 200 art and culture organizations.
 
Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 34 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away. In addition, with the Virgin Trains USA (formerly known as Brightline), transportation into The Palm Beaches from Fort Lauderdale and Miami is even faster and more convenient – with an additional connection to Orlando coming soon.
 
For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences. 

Media Contacts

Ashley Svarney
Senior Director, Public Relations & Social Media
Discover The Palm Beaches
asvarney@thepalmbeaches.com
Office: +1 561-233-3030
Cell: +1 954-592-6683

Gina Kramer
Manager, Public Relations
Discover The Palm Beaches
gkramer@thepalmbeaches.com
Office: 561-233-3064
Cell: 609-752-9622