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New Travel Trade Training Portal Launched

New Travel Trade Training Portal Launched

Resource to help travel professionals sell and promote The Palm Beaches

New Travel Trade Training Portal Launched

WEST PALM BEACH, Fla.Apr. 8, 2024 Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, has created a new resource to help travel professionals learn, sell, engage with, and promote The Palm Beaches. The organization developed The Palm Beaches Travel Trade Portal as its first-ever online learning platform tailored specifically for travel advisors as the ultimate tool to teach comprehensive insights into “America’s First Resort Destination®.”

“Travel advisors are tremendous ambassadors for our destination, and we’re hopeful they will find ‘The Palm Beaches Travel Trade Portal’ a valuable resource to help increase awareness of why we are a great place to visit,” said Milton Segarra, CDME, president and CEO of DTPB. “This is another feather in our innovation cap. Thanks to the efforts and collaboration of our Global Leisure Sales & Marketing Technology team, this training portal will save our organization approximately $250,000 over the next five years, and we believe it will solidify the expertise of travel trade professionals seeking to curate memorable experiences for their clients.”

The Palm Beaches Travel Trade Portal was created as a free online tool to help travel professionals such as travel advisors and tour operators better serve their clients while confidently promoting the destination by learning from modules covering history, geography, lodging, culinary delights, transportation options, events, tourist attractions, and much more.

After completion of all modules, certification will be granted. For the first 100 travel professionals who complete certification, one advisor will be selected at random for a chance to win a two-night, three-day stay for two people, including two round-trip airline tickets to The Palm Beaches.* The certification must be completed between now and June 30, 2024, for the prize travel to take place from July through September 30, 2024.

*This prize is based on two travelers and is subject to availability and blackout dates. Certain restrictions apply.


About Discover The Palm Beaches
Discover The Palm Beaches is the tourism marketing corporation for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to visit Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10 billion and supporting more than 85,000 local jobs. For more information about The Palm Beaches, visit or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.

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