{"id":105863,"date":"2024-12-17T10:57:54","date_gmt":"2024-12-17T14:57:54","guid":{"rendered":"https:\/\/www.thepalmbeaches.com\/?p=105863"},"modified":"2026-01-12T18:43:41","modified_gmt":"2026-01-12T23:43:41","slug":"advocacia-local-no-turismo","status":"publish","type":"post","link":"https:\/\/www.thepalmbeaches.com\/pt\/blog\/local-advocacy-in-tourism","title":{"rendered":"Como o turismo trabalha para voc\u00ea: O poder da defesa local"},"content":{"rendered":"<div class=\"wp-block-cover is-light is-style-wavy-line\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;min-height:440px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1600\" class=\"wp-block-cover__image-background wp-image-32464\" alt=\"\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image.jpg 1600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-300x300.jpg 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1024x1024.jpg 1024w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-150x150.jpg 150w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-768x768.jpg 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1536x1536.jpg 1536w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-12x12.jpg 12w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-400x400.jpg 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-600x600.jpg 600w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-1000x1000.jpg 1000w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/2023\/05\/Final-Hero-Image-200x200.jpg 200w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-664dfb1f wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--70);margin-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-85dd3f83 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--60)\"><div style=\"font-style:normal;font-weight:700;\" class=\"has-text-align-center wp-block-post-date has-text-color has-alt-light-green-cyan-color has-large-font-size has-header-font-family\"><time datetime=\"2024-12-17T10:57:54-05:00\">17 de dezembro de 2024<\/time><\/div>\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-red-orange-color has-text-color has-x-large-font-size\" id=\"h-page-title\" style=\"margin-bottom:0\"><strong>Como o turismo<br>Trabalha para voc\u00ea: O poder da advocacia local<\/strong><\/h1>\n<\/div>\n\n\n\n<p>O Discover The Palm Beaches (DTPB) tem a honra de ser apresentado pela Destinations International por nossa abordagem inovadora de combinar esfor\u00e7os de marketing e defesa de interesses. Mas o que significa \"defesa do turismo\" para nossos residentes locais e por que isso \u00e9 importante?<\/p>\n\n\n\n<p>N\u00e3o se trata mais apenas de atrair visitantes para preencher quartos de hotel. Hoje em dia, ter o apoio e o envolvimento de nossa comunidade local \u00e9 essencial. No DTPB, o envolvimento com os residentes do Condado de Palm Beach n\u00e3o \u00e9 uma reflex\u00e3o tardia - \u00e9 algo em que acreditamos apaixonadamente, pois trabalhamos para ajudar a manter a economia do turismo local forte. No final das contas, sabemos que os residentes locais s\u00e3o os mais afetados pelo turismo, e \u00e9 por isso que nossas equipes de Destination Stewardship &amp; Civic Engagement e Marketing trabalham lado a lado para garantir que nossos esfor\u00e7os de defesa sejam apoiados por um marketing eficaz.<\/p>\n\n\n\n<p>Nossas campanhas de marketing voltadas para os residentes, como \"Love The Palm Beaches\" e \"Sea To Preserve\", tornaram-se parte integrante do \"The Palm Beaches Tourism Advocacy Roadshow\" e de todas as nossas iniciativas de promo\u00e7\u00e3o. Essas campanhas promovem o turismo e destacam a beleza \u00fanica de nossa comunidade e das pessoas que vivem aqui. Em outubro de 2024, o DTPB fez uma pesquisa com mais de 800 residentes para determinar o impacto da campanha Love The Palm Beaches, que mostrou que aqueles que foram expostos \u00e0 campanha estavam mais propensos a apoiar mais o turismo e muito mais propensos a tirar f\u00e9rias e convidar amigos\/familiares para visitar, contribuindo positivamente para o crescimento da taxa de ocupa\u00e7\u00e3o.<\/p>\n\n\n\n<p>O sucesso desses esfor\u00e7os nos rendeu o reconhecimento de <a href=\"https:\/\/destinationsinternational.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Destinos internacionais<\/a> (DI), a associa\u00e7\u00e3o global de profissionais de destinos. A DI est\u00e1 apresentando nosso trabalho em seu site \"The Destination Effect\" (O Efeito Destino), enfatizando como a promo\u00e7\u00e3o de destinos pode transformar um lugar em um local desej\u00e1vel para visitar, viver, trabalhar, divertir-se e investir, criando prosperidade para todos.<\/p>\n\n\n\n<p>No DTPB, acreditamos que a constru\u00e7\u00e3o da prosperidade e o nosso setor de turismo local andam de m\u00e3os dadas. Nossos esfor\u00e7os de defesa junto aos l\u00edderes da cidade, do condado e do estado s\u00e3o orientados por essa cren\u00e7a, garantindo que os benef\u00edcios do turismo sejam sentidos em todo o Condado de Palm Beach.<\/p>\n\n\n\n<p>Estendemos nossa gratid\u00e3o \u00e0 Destinations International por reconhecer e valorizar nossos esfor\u00e7os para servir o Condado de Palm Beach. Para saber mais sobre nossa hist\u00f3ria, visite o site \"The Destination Effect\".<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\">Confira nossa hist\u00f3ria publicada no The Destinations Effect<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.thedestinationeffect.com\/blog\/the-palm-beaches-building-community-fostering-true-hospitality\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"503\" src=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png\" alt=\"\" class=\"wp-image-105871\" style=\"width:574px;height:auto\" srcset=\"https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog.png 894w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-300x169.png 300w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-768x432.png 768w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-18x10.png 18w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-400x225.png 400w, https:\/\/www.thepalmbeaches.com\/wp-content\/uploads\/DI-blog-600x338.png 600w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>When Good Marketing Creates Great Advocacy Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts It\u2019s not just about visitors\u2019 \u201cheads in beds\u201d anymore. Nowadays having the buy-in of permanent \u201cheads in beds,\u201d i.e. the local community, is absolutely vital. For Discover The Palm Beaches (DTPB), outreach within Palm Beach County isn\u2019t something extra we do, it\u2019s part of who we are. But good advocacy work only happens when you have great marketing, so it\u2019s why our DTPB Destination Stewardship &#038; Civic Engagement and Marketing teams work closer together than ever before. Our resident-focused marketing campaigns, \u201cLove The&#8230;<\/p>","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1575],"tags":[],"post-season":[1601],"class_list":["post-105863","post","type-post","status-publish","format-standard","hentry","category-advocacy","post-season-summer"],"acf":[],"meta_fields":{"_edit_lock":"1768261423:1","rank_math_seo_score":"17","_edit_last":"1","hide_main_nav":"0","_hide_main_nav":"field_66b21b08169bd","planfooter_yes_no":"0","_planfooter_yes_no":"field_65859cd34002a","launch_notes":"","_launch_notes":"field_646bd5feba592","test":"","_test":"field_673df7fddc7fc","rank_math_og_content_image":{"check":"25c203db8217252f1d0d6a0f046b24a3","images":[32464]},"rank_math_title":"How Tourism Works for You: The Power of Local Advocacy","_wp_old_slug":"105863-2","rank_math_description":"Destinations International is showcasing how Discover The Palm Beaches blends marketing and advocacy efforts","_wp_old_date":"2024-12-03","maddennlp_language":"en","maddennlp_last_updated":"2025-07-24 23:29:28","rank_math_primary_category":"1575","_encloseme":"1","custom_recommended_reads":"","_custom_recommended_reads":"field_67e4804bdc5dd","kp_persona_override":"","_kp_persona_override":"field_kp_persona_override"},"thumb_url":false,"_links":{"self":[{"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/posts\/105863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/comments?post=105863"}],"version-history":[{"count":0,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/posts\/105863\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/media?parent=105863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/categories?post=105863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/tags?post=105863"},{"taxonomy":"post-season","embeddable":true,"href":"https:\/\/www.thepalmbeaches.com\/pt\/wp-json\/wp\/v2\/post-season?post=105863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}