About Discover The Palm Beaches

History
The Palm Beach County Tourist Development Council (TDC) was established by the Palm Beach County Board of County Commissioners in 1981. In 1982, Palm Beach County enacted its first tourist tax and created a Tourist Development Plan for spending the revenues generated by the tax. The tourist tax, commonly known as the "bed tax," is levied on lodging room nights in the County for a term of six months or less.
Discover Palm Beach County, the original name of what is now known as Discover The Palm Beaches, was formed in 1983 as a nonprofit entity. One of the original marketing and advertising statements created in this time was Palm Beach County, Florida The Best of Everything. DTPB continues to operate today under a contract with Palm Beach County to provide tourism marketing services under the County's Tourist Development Plan and receives funding from a portion of the "bed tax" collected in the County. DTPB's Board of Directors provides supervision over DTPB affairs.
Discover The Palm Beaches is only one of the non-profit tourism organizations acting under contract to the County. The Tourist Development Council whose responsibility is contract oversight of the agencies funded by the "bed tax," also acts as liaison between the agencies and the Board of County Commissioners. The other agencies under the umbrella of the TDC are the Cultural Council of Palm Beach County, the Palm Beach County Film & Television Commission and the Palm Beach County Sports Commission.
Mission
Grow The Tourism Economy
Strategic Goals
Improved Alignment and Community Engagement
Strengthened Brand Awareness and Marketing
Ensured Organizational Sustainability
Energized Destination Development
Expanded Meetings and Events
Brand Promise
Palm Beach County is the best way to experience Florida, where genuine hospitality is a way of life and breathtaking beauty occurs naturally. It is the place to enjoy the time of your life.
DTPB Board of Directors, 2019-2020
The Board of Directors is that group of persons vested with the management of the business and affairs of this Corporation, subject to the law, the Articles of Incorporation, and these Bylaws.
Officers/Executive Committee
Chairman
Ms. Rita Barreto, President
Top Tier Leadership
Vice Chair
Mr. Jason Emmett, Owner
Paradigm Hospitality Group
Secretary/Tresurer
Mr. John Carns, General Manager
Boca Raton Resort & Club
Mr. Troy McLellan, President/CEO
Boca Raton Chamber of Commerce
Mr. Christophe Dagassan
Director of Leisure Sales/Global Travel Partnerships
The Breakers
Immediate Past Chair
Mr. Patrick Franklin, President & CEO
Urban League of Palm Beach County
DTPB Board of Directors
At-Large Members
Mr. Brett Langbert, Executive Director
JP Morgan Securities
Mr. James Hansen, VP, Sales & Marketing
Kolter Hospitality
Mr. Peter Yesawich, Vice Chairman Emeritus
MMGY Global
Mr. Mohamed Elbanna, Regional Vice President & General Manager
Four Seasons Resort Palm Beach
Dr. Gary Vonk, President
Keiser University
Bruce Shulman, Stragtegic Advisor
Northstar Travel Group
Community Members:
Ms. Yvonne Boice, Travel Consultant
Fugazy International Travel
Mr. Rick Rose, Proprieter
Palm Beach Vacation Rentals
Ms. Mary Lou Bedford, President and CEO
Central Palm Beach County Chamber
Mr. Lew Crampton, President & CEO (SF Science Center)
& City Council Town of Palm Beach
South Florida Science Center and Aquarium
Mr. Jim Williams
AW Architects Incorp
Ex Officio
Ms. Marian Antuña , Executive Vice President
Central Palm Beach Chamber
Ms. Cecilia Hudnet, Director of Sales
The Chesterfield Palm Beach
Mr. Ron Wichowski, General Manager
Boca Raton Marriott at Boca Center
Ms. Ethel Issacs Williams, Legal/Business Consultant
Mr. Kenneth R. Kennerly, Executive Director
The Honda Classic/ProLinks Sports

Our various districts collectively bringing together urban and suburban regions, along with natural waterways, lakes, Everglades and Atlantic Ocean that grace The Palm Beaches. These are all part of our identity and brand, as represented in our Palmscape logo.
To learn more about our marketing initiatives view our 2020 Destination Marketing Plan.