The Palm BeachesBrand Resources

What Is Discover The Palm Beaches?

Discover The Palm Beaches (DTPB) serves as Palm Beach County’s travel planning resource for domestic and international visitors. As the official destination marketing organization charged with promoting Palm Beach County as a leisure travel and meetings destination, Discover The Palm Beaches plans and executes initiatives in a broad range of areas including sales, marketing, research, visitor services, and industry relations.

With a dynamic team of creative marketing professionals and community leadership, the goal is to deliver the right message through the right medium to the right audience at the right time in order to increase visitation and economic impact in Palm Beach County.

Our Mission:

Grow The Tourism Economy

Strategic Pillars

Revenue Optimization
Organization & Destination Development
Collaboration
Advocacy
Social Inclusion & Sustainability

Our Brand Promise

America’s First Resort Destination® — The Palm Beaches are renowned as the warm-weather getaway by discerning guests for over 125 years. Genuine hospitality is a way of life. Our vibrant blend of people, cultures and coastal towns welcomes everyone. Enjoy fewer crowds, a healthier beach experience, exceptional cultural offerings and the warm Atlantic Gulf Stream water that creates the finest Florida travel experience.

Economic Impact

Discover The Palm Beaches collaborates with numerous regional stakeholders and industry partners to drive over $10.3 billion a year in economic development through tourism. More than 85,000 people in Palm Beach County rely on tourism for their livelihoods, contributing to a vibrant economy. In 2023, visitors generated $262 million in county and city taxes/fees. Bringing genuine hospitality to every visitor is at the heart of what we do in The Palm Beaches.

Boilerplate

Discover The Palm Beaches is the tourism marketing corporation for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to visit Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10 billion and supporting more than 85,000 local jobs.

Leisure Brand Campaign

The Palm Beaches Collection

“The Palm Beaches Collection” aims to redefine the visitor experience by spotlighting the rich diversity and unique charm of offerings available across the destination’s 39 vibrant cities and towns. The Palm Beaches are more than just another vacation spot – they are a collection of unforgettable experiences, such as captivating arts and culture attractions, indulgent shopping, serene encounters with nature, rejuvenating spa and wellness retreats, exquisite culinary options, and exhilarating sports activities. “The Palm Beaches Collection” campaign invites both seasoned and new visitors to curate their own collection for a perfect getaway.

The Palm Beaches encourages visitors to move beyond the “one-size-fits-all” vacation and embrace the diverse offerings that comprise “The Palm Beaches Collection.” As travelers plan their future visits, they can now personalize their vacation experience through an interactive quiz on the official website, which will tailor individualized suggestions of things to do based on specific interests. The Palm Beaches are proud to authentically cater to a variety of interests, ensuring a truly enriching experience for every visitor.

Leisure Brand Descriptions

25 words

The Palm Beaches are home to 47 miles of sun-kissed beaches and a collection of 39 vibrant cities and towns from Jupiter to Boca Raton.
From breathtaking nature and iconic shopping, to inspiring culture and mouthwatering cuisine, The Palm Beaches have a premier collection of vacation experiences to curate.
Find the ultimate collection of premier vacation experiences in The Palm Beaches, Florida’s Most Stylish Vacation Destination.
The Palm Beaches are home to a collection of 39 vibrant cities and towns. Curate your experiences, from nature to shopping, culture to cuisine.

50 words

Welcome to The Palm Beaches, home to a collection of 39 vibrant cities and coastal towns from Jupiter to Boca Raton. From breathtaking nature and iconic shopping to inspiring culture and mouthwatering cuisine, we have a premier collection of vacation experiences for you to curate your perfect vacation.
As America’s First Resort Destination, The Palm Beaches have been renowned as the warm-weather getaway by discerning guests for over 125 years. Here, our genuine hospitality is a way of life, and our vibrant blend of people, cultures and coastal towns welcomes everyone.

100 words

Welcome to The Palm Beaches, home to a collection of 39 vibrant cities and coastal towns from Jupiter to Boca Raton, where genuine hospitality is way of life. From breathtaking nature and iconic shopping to inspiring culture and mouthwatering cuisine, we have a premier collection of vacation experiences for you to curate. Stroll along sun-soaked beaches, unwind at boutique resorts, or explore hidden gems. Here, you’ll discover a lifestyle that’s nothing short of a masterpiece. Known as America’s First Resort Destination®, Florida’s Golf and Cultural Capital, and Florida’s Most Stylish Vacation Destination, The Palm Beaches await your visit.
Known as America’s First Resort Destination®, The Palm Beaches are a collection of 39 distinct and vibrant towns. Visitors can immerse themselves in the colorful culture and nightlife of West Palm Beach, soak up the unspoiled beauty of Jupiter, travel back in time to the Gilded Age in historic Palm Beach, and sample the boundless art and culinary treasures of Boca Raton. In between, dozens more coastal towns await —from funky Delray Beach to the golf haven of Palm Beach Gardens, home of the PGA. Here, you’ll discover a lifestyle that’s nothing short of a masterpiece. Curate your perfect vacation.

Groups & Meetings Brand Descriptions

25 words

With its oceanfront event venues, world-class resorts, vibrant restaurants and outdoor adventures, The Palm Beaches are the ideal destination for meetings, conventions and special gatherings.

50 words

The Palm Beaches are where meeting spaces of every size share the stage with vibrant communities and breathtaking natural beauty. Beyond the insights gained within the boardroom, The Palm Beaches take care of the rest with inspiring venues, unique opportunities to connect, and Between-The-Sessions experiences that set meetings apart.

100 words

The Palm Beaches are where meeting spaces of every size boasting the latest technology share the stage with vibrant communities and breathtaking natural beauty. Beyond the insights and connections gained within the boardroom, The Palm Beaches take care of the rest with inspiring venues, unique opportunities to connect, and Between-The-Sessions experiences that set meetings apart. Our outdoor spaces, dining and entertainment options, cultural institutions, attractions and commitment to service will elevate your event and energize attendees. Plan in a destination that knows meetings — and understands how to make yours stand out.

Any photo or video usage from this library must be credited to Discover The Palm Beaches.