Privacy Policy

We want you to understand the types of information we collect as you use our services.

We use various technologies to collect and store information, including cookies, pixel tags, local storage, such as browser web storage or application data caches, databases, and server logs, as well as cloud storage such as Amazon AWS and Snowflake.

Discover The Palm Beaches is the data controller for all information collected through online digital channels and can be contacted here:

Discover The Palm Beaches

Attn: Office of Data Management

2195 Southern Blvd, Suite 400

West Palm Beach, FL 33406 USA

[email protected]

Tel: +1 (561) 233-3017

The information collected on our digital platforms is used to determine important statistical data for Discover The Palm Beaches, its partners and members to determine the effectiveness of the content, programs and advertisements offered through our website. We also collect information to provide better services to all our users. The information Discover The Palm Beaches collects, and how that information is used, depends on how you use our services and how you manage your privacy controls.

Discover The Palm Beaches, its partners and affiliates collect personal contact and demographic information that the consumer willingly provides such as name, address, zip code and email address with the intention of using this information for purposes of statistical reporting and targeted promotional campaigns. Contact information may be used to send administrative and promotional materials from Discover The Palm Beaches and/or its partners and affiliates. We do not collect or store sensitive data such as race or ethnic origin, political opinions, religious or philosophical beliefs, trade union memberships, genetic or biometric data, health or mortality, sex life or sexual orientation. We also do not collect social security numbers or credit card information.

We also collect behavioral data based on user’s preferences to enhance the user digital experiences and interactions, which includes products that are integrated into third-party apps and sites, like ads and embedded maps. We also receive information from advertisers to provide advertising and research services on their behalf. You always have the option of discontinuing the remittance of these by contacting us (please see Opt-In / Opt-Out, below).

When you log into the Site, we collect data such as unique identifiers, browser type and settings, device type and settings, operating system, mobile network information including carrier name, and application version number. We also collect information about the interaction of your apps, browsers, and devices with our services, including IP address, Mobile Ad ID, crash reports, system activity, and the date, time, and referrer URL of your request.

We collect this information when a service on your device contacts our servers — for example, when you install an app or when a service checks for automatic updates. If you’re using a mobile device, your device may periodically contact our servers to provide information about your device and connection to our services. This information includes things like your device type, carrier name, crash reports, and which apps you’ve installed.

We also collect information that we store with your account, which we treat as personal information and can include information about your activity in our services, which we use to do things like recommend content you might like. We store the information we collect with unique identifiers tied to the browser, application, or device you’re using. This helps us do things like maintain your language preferences across browsing sessions. We use the information we collect to customize our services for you, including providing recommendations, personalized content, and customized search results.

We use data for analytics and measurement to understand how our services are used. For example, we analyze data about your visits to our sites to do things like optimize product design. And we also use data about the ads you interact with to help advertisers understand the performance of their ad campaigns. We use a variety of tools to do this, including Google Analytics.

We use different technologies to process your information for these purposes. We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us detect abuse such as spam, malware, and illegal content. We also use algorithms to recognize patterns in data.

We are committed to collecting accurate information. If you believe any information collected is mistaken, please email us at [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017.

We exercise reasonable care to protect your non-public personal information. This includes storing the personal information in cloud storage.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. So, while we strive to protect your non-public personal information, we cannot guarantee the security of any information you transmit to us or receive from us. This is especially true for information you transmit to us via email. We have no way of protecting that information until it reaches us. Once we receive your transmission, we maintain physical, electronic and procedural safeguards to protect your personal information.

Internally, we will attempt to limit access to non-public personal information to those associates who need the information to provide products and services to you or maintain or service those products or services. These associates are limited in number, and are committed to our privacy and security policies. We will review our security arrangements from time to time, as we deem appropriate.

We do not sell personal information. However, we reserve the right to, without notice to you, share non-public personal information with companies that work for us for the sole purpose of providing you with valuable services you’ve requested or already have. These companies may assist us in fulfilling your requests or processing your transactions.

We may disclose information, including non-public personal information, in special cases when we have a good faith belief that such action is necessary to: (a) conform to legal requirements or comply with the legal process such as, but not limited to situations when we are required to do so by federal, state or local laws and regulations or when we receive a subpoena or are ordered by a court to do so; (b) protect and defend our rights; or (c) act to protect the interests of our users or others. Additionally, we may, without notice to you, provide aggregate statistics about visitors to ThePalmBeaches.com, such as volume, traffic patterns and related site information to reputable third-party vendors and partners but these statistics will include no personal information.

We may share personal information, such as contact details and engagement data, with selected partners who offer services, experiences, or promotions relevant to our visitors. These partners may use this information for marketing, outreach, or customer engagement purposes, provided such use aligns with applicable privacy laws.

We only share this information where permitted by law, and we require all partners to agree to strict data protection standards and limit their use of shared information to the purposes described.

You may opt out of such partner communications at any time by following the instructions included in those messages or by emailing us directly at [email protected].

You will only receive email from Discover The Palm Beaches if you have registered on one of our digital platforms, signed up to receive promotional or other information, participated in a contest or promo, engaged with us at an in-person activation, or have communicated with us via email and/or requested a response via email. We use information we collect, like your email address, to interact with you directly. These emails may let you know about upcoming changes or improvements to our services as well as optional opt-in promotional information such as special offers or visitor information. If you are currently on our list and do not wish to receive further information from us, see Opt-In / Opt-Out, below.

By providing us with your email address, you are opting in to receiving communications from us. You may choose to remove yourself from our mailing list at any time by following the “Unsubscribe” instructions stated on our emails.

Participation in featured/sponsored contests and sweepstakes also requires the disclosure of contact and demographic information. This information is required to contact you as necessary. It may also be used to send you promotional information. However, you may opt-out of or opt-in to our mailings at any time. (See Opt-In / Opt-Out, above.)

We use cookies and similar technologies (e.g., web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on, off and across different Services and devices.

In addition to any Personal Information or other information that you provide to us on the Site, we and our third-party service providers may use a variety of technologies that automatically collect certain Site usage information whenever you visit or interact with the Site. This information may include browser type, operating system, the web page served, the time, and the preceding web page viewed, among other information. We may use this Site usage information for a variety of purposes, including to enhance or otherwise improve the Site. In addition, your IP address or some other unique identifier for the particular device you use to access the Site, as applicable (each, a “Device Identifier”) may be collected. A Device Identifier is a number that is automatically assigned to your computer, your mobile phone, or other device used to access the Internet (each, a “Device”), and our systems identify your Device by its Device Identifier. We may associate your Device Identifier with your Personal Information. We may use cookies, web beacons, embedded scripts and other technologies to collect Site usage information.

Cookies. A cookie is a data file placed on a Device when it is used to access the Site. Cookies may be used for many purposes including, without limitation, tracking user preferences and web pages visited while using the Site. You may disable cookies using your Device’s preferences, but some features of the Site may not function properly if you disable cookies.

Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) may be included in the Site’s web pages and e-mail messages. Web beacons may be invisible to you, but any image or other web programming code inserted into a web page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes including, without limitation, to count visitors to the Site, to monitor how users navigate the Site, to count how many e-mails sent were actually opened or to count how many particular videos or links were actually viewed.

Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Site, such as which links you click on. The code is temporarily downloaded onto your Device from our Web server or a third party service provider, is active only while you are connected to the Site, and is deactivated or deleted thereafter.

We may combine automatically collected Site usage information with your Personal Information. In those cases, we will apply this Privacy Policy to the combined information.

Tracking and Ad Tags. Google Analytics Advertising features have been enabled on our website: Interest-based Advertising, including, for example, Remarketing; Google Analytics Demographics and Interest Reporting. These features enable Google Analytics to collect data about our website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation.

Discover The Palm Beaches and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. These cookies are also used by Discover The Palm Beaches and third-party vendors to inform, optimize, and serve ads across the Internet based on someone’s past visits to our website.

Google Analytics’ currently available opt-outs for the web can be found here.

Google Analytics Advertising features have been enabled on our website: Interest-based Advertising, including Remarketing; DoubleClick Platform integration; Google Analytics Demographics and Interest Reporting. These features enable Google Analytics to collect data about our website traffic via Google advertising cookies and anonymous identifiers, in addition to data collected through a standard Google Analytics implementation.

Discover The Palm Beaches and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to our website. These cookies are also used by Discover The Palm Beaches and third-party vendors to inform, optimize, and serve ads across the Internet based on someone’s past visits to our website.

We will not facilitate the merging of personally-identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless we have notice of and the user’s prior affirmative (ie: opt-in) consent to that merger. However, we may merge or facilitate the merging of personally-identifiable information with non-personally identifiable information collected via other channels.

Google Analytics’ currently available opt-outs for the web can be found here. You may also download the DoubleClick advertising cookie opt-out plugin here.

We may provide you with the ability to rate or review products or services, or otherwise post content on our website our through our social media channels as well as integrate with third-party review platforms such as Google, TripAdvisor, Yelp, OpenTable or other platforms to which you may have previously provided content. Any comments or reviews that you provide are accessible to all users of the relevant platform and may be visible to others or collected by third-parties, so you should use discretion when posting information and you should not post personal information. If you do post personal information, you do so at your own risk.

Our digital platforms contain links to other sites, including those of our business partners. While we try to link only to sites that share our high standards and respect for privacy, we are not responsible for the privacy practices employed by other sites and those other sites have not agreed to our privacy policy. Visit those sites for information regarding their privacy policy prior to providing personal information.

The links we provide are there for your reference and convenience. We do not control any of these websites, nor are we responsible for their content. Discover The Palm Beaches does not imply any endorsement of the material on such websites or any association with their operators by including these links. If you decide to access any of these websites you do so entirely at your own risk and you should be aware that upon using these links you will leave our digital platforms.

You hereby agree to indemnify, defend and hold Discover The Palm Beaches, Palm Beach County, Palm Beach County Tourist Development Council, and all their officers, directors, owners, agents, attorneys, employees, information providers, affiliates, licensors and licensees (collectively, the “Indemnified Parties”) harmless from and against any and all liability and costs incurred by the Indemnified Parties in connection with any claim arising out of any breach by you of this Privacy Policy or the foregoing representations, warranties and covenants, including, without limitation, attorneys fees and costs.

Discover The Palm Beaches reserves the right, at its sole discretion, to change, modify, add or remove any portion of this Agreement, in whole or in part, at any time. Notification of changes in the Privacy Policy will be posted on the website. Discover The Palm Beaches may change, suspend or discontinue any aspect of the website at any time, including the availability of any website feature, database, or content. Discover The Palm Beaches may also impose limits on certain features and services or restrict your access to parts or all of the website without notice or liability. By using this website, you agree to be bound by any such revisions and should therefore periodically visit the page to determine the then current terms of use to which you are bound.

If you have any questions, please contact us at:

Discover The Palm Beaches

Attn: Office of Data Management

2195 Southern Blvd, Suite 400

West Palm Beach, FL 33406 USA

[email protected]

Tel: +1 (561) 233-3017

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

• Essential Cookies – Essential Cookies are necessary for the site to work, and enable you to move around it and use its services and features. Disabling these Cookies may make the services and features unavailable.

• Functional Cookies – We use Functional Cookies to save your settings on the site—settings such as your language preference, or booking information you have previously used when booking a hotel with us. We also use Functional Cookies to store such things as the last hotel you searched for, so that you can easily find it the next time you visit. Some Functional Cookies are essential to viewing maps or videos on our site.

• Session Cookies – These types of Cookies are stored only temporarily during a browsing session, and are deleted from your device when you close the browser. We use Session Cookies to support the functionality of the site and to understand your use of the site—that is, which pages you visit, which links you use and how long you stay on each page.

• Persistent Cookies – These types of Cookies are not deleted when you close your browser, but are saved on your device for a fixed period of time or until you delete them. Each time you visit the site, the server that set the Cookie will recognize the persistent Cookie saved on your device. We and others use persistent Cookies to store your preferences, so that they are available for your next visit, to keep a more accurate account of how often you visit the site, how often you return, how your use of the site may vary over time and the effectiveness of advertising efforts.

• Advertising Cookies – Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms. For example, some Advertising Cookies help our service providers and other advertisers select advertisements that are based on your interests, including those expressed or inferred by visits to our websites or apps or across other websites, online services, and apps over time. Others help prevent the same advertisement from continuously reappearing for you. These types of Cookies also help us provide you with content on the site that is tailored to your interests and needs. As noted below, some Analytics Cookies and Other Technologies are used in part to facilitate advertising.

• Social Plug-In Cookies – Advertising Cookies also include Social Plug-In Cookies. Social Plug-In Cookies are used to share content from the site with members and non-members of social media networks such as Facebook, Instagram, X, YouTube, Pinterest, LinkedIn, and Threads. These Cookies are usually set by the social networking provider, enabling such sharing to be smooth and seamless.

• Analytics Cookies – Collect information about your use of the site, and enable us to improve the way it works. These Cookies give us aggregated information that we use to monitor site performance, count page visits, spot technical errors, see how users reach the site, and measure the effectiveness of advertising (including emails we send to you).

• Other technologies may be used for the same purposes as our Cookies, to allow us and third parties to know when you visit the site, and to understand how you interact with emails or advertisements. Through Other Technologies, non-personal information (e.g., your operating system, your browser version, and the URL you came from) or aggregate information may be obtained and used to enhance your experience and understand traffic patterns.

Indemnity.

Each party hereto shall indemnify, defend, and hold harmless the other party, its editors, officers, employees and agents with respect to any claim, demand, cause of action, debt or liability, including reasonable \ attorneys’ fees, to the extent that it is based upon a claim that, if true, would constitute a breach of any of the indemnifying Party’s representations, warranties, or agreements hereunder.

Arbitration.

YOU AGREE THAT ANY DISPUTES BETWEEN YOU AND DISCOVER THE PALM BEACHES WILL BE RESOLVED BY BINDING, INDIVIDUAL ARBITRATION AND YOU IRREVOCABLY WAIVE YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION LAWSUIT OR CLASSWIDE ARBITRATION.

Minors.

            The Site is not meant for minors under the age of 18. It is a general audience website, intended for adult use only. Discover The Palm Beaches does not knowingly or intentionally collect, disclose, or sell personal information of individuals under the age of majority in their respective jurisdiction without permission from a minor’s parent or guardian. If we become aware that someone under the age of majority has provided personal information to us, we will immediately delete such information from our files. When searching for reservations, you may be asked to provide the ages of any minor guests staying in the room; however, no personally identifiable information of these minor guests is requested or stored.

Our Site is located and hosted in the United States.  If you access our Site in a jurisdiction other than the United States, you must be of an appropriate age to consent to the processing of your data under the laws of your country. If you’re under age eighteen (18), please do not provide us with any personally identifying information (such as your name, email address or phone number). Please contact our Office of Data Management if you are aware of any personal information supplied to the Site by a child under the age of eighteen (18) so that in can be removed.

Changing and Deleting Your Information.

If you would like us to change or delete your information, please email us at [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017.

You may be able to request that we inform you about the personal information we maintain about you and, where appropriate, withdraw your consent for certain data processing activity and/or request that we update, correct, delete, and/or stop processing your personal information. We will make all required updates and changes within the time specified by applicable law and as required by law. When permitted by law, we may charge an appropriate fee to cover the costs of responding to the request. Such requests may be submitted [email protected] or Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  

In addition, in some circumstances you may request that we cease sharing personal information about you with our business partners or that Discover The Palm Beaches cease using personal information about you by contacting us using the email or mailing address above.

Data Retention Periods

We retain personal information about you necessary to fulfill the purpose for which that information was collected or as required or permitted by law. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed.

Changes to this Privacy Policy.

We may modify this Privacy Policy from time to time. When we make material changes to this Privacy Policy we will post a link to the revised Privacy Policy on the homepage of our site. You can tell when this Privacy Policy was last updated by looking at the date at the top of the Privacy Policy. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy on the site. Use of the Site, any of our products and services, and/or providing consent to the updated Privacy Policy following such changes constitutes your acceptance of the revised Privacy Policy then in effect. 

Contact Information for Questions or Concerns

If you have any questions or concerns, please contact us by sending an email to [email protected], or by sending a letter to us at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.

The Right to Know, The Right to Delete, and the Right to Opt-Out of the Sale or Sharing of Personal Information:

The California Consumer Privacy Act (“CCPA”) affords California consumers (1) the right to know what personal information we collect, use, disclose, and/or sell; (2) the right to request that we delete their personal information; and (3) the right to request that we no longer sell or share their personal information.

If you would like information about the personal information that we collect, disclose, sell and/or share about you, or if you would like to make a request for us to delete or to stop selling your personal information, please email us at [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017.

In addition to these methods, California consumers may request that we no longer sell their personal information by completing a personal data request form. When we receive your request, we will first verify your identity. Once we have verified your identity, we will promptly fulfill your request.

If you would like, you may designate an authorized agent to make a request on your behalf. To designate an authorized agent, please submit an order issued by a court, a document submitted by a barred attorney, or a formal certified document issued by an official governmental agency.

If you would like to opt out of the sale of your personal information, you may do so by clicking on the banner that appears on the Site when you access it from an IP address that relates to California or by clicking the “Do Not Share or Sell My Information” link at the bottom of the Site to submit your request. Please note that when you opt out of Cookies, tags, and pixels, that opt out only pertains to the device and the browser that you are using when you opt out. If you wish to opt out for other devices or browsers, you must opt out again when you are using those devices or browsers.

Sensitive Personal Information

We limit the use of your personal information to that use which is necessary to perform reasonably expected services or as required by law.

Direct Marketing Disclosure

California consumers also may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us at one of the following addresses: [email protected] or Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted to addresses other than the addresses specified in this paragraph.

The Right to Non-Discrimination

The CCPA prohibits a business from treating a consumer differently because the consumer exercised a right conferred on him/her by the CCPA. We welcome you to exercise your rights under the CCPA, and we will not discriminate against you for doing so.

Financial Incentive Notice

Discover The Palm Beaches does not offer a financial incentive for the collection, sale, or deletion of personal information. As detailed in this Privacy Policy, Discover The Palm Beaches primarily collects personal data from guests in order to fulfill its mission of facilitating tourism in Palm Beach County, FL. Discover The Palm Beaches also collects certain personal data for participation in sweepstakes. Discover The Palm Beaches also collects personal data for marketing and other purposes as permitted by applicable law.

Removal of Content

If you are a California resident under the age of 18, and a registered user of any site where this policy is posted, California Business and Professions Code Section 22581 permits you to request and obtain removal of content or information you have publicly posted. To make such a request, please send an email with a detailed description of the specific content or information to [email protected].

Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.

ADDITIONAL PROVISION APPLICABLE TO NEVADA CONSUMERS

The Right to Opt-Out of the Sale of Personal Information

If you are a Nevada resident, you may request that we stop selling certain categories of personal information that we collect. To submit a request please email us at [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017.

When we receive your request, we will first verify your identity. Once we have verified your identity, we will promptly fulfill your request.

ADDITIONAL PROVISION APPLICABLE TO CANADA CONSUMERS

The Associate Vice President of Digital Marketing and Technology has responsibility for the protection of personal information for Discovery The Palm Beaches. If you have a comment or question about our Privacy Policy, please contact [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017.

ADDITIONAL PROVISION APPLICABLE TO FRENCH RESIDENTS

French residents: as disclosed in this Statement, we may collect your phone number send guests communications relating to their reservations, provide customer service and support, verify identity, send marketing communications via SMS, process transactions with partners, share data with Discover The Palm Beaches’ third-party partners, authenticate mobile accounts, send service-related SMS communications, detect and prevent fraud, and engage in sales activities for group bookings. We will not use your phone number for telemarketing. Nonetheless, if you would like to register on the list of opposition to telephone canvassing, you may do so at www.bloctel.gouv.fr

ADDITIONAL PROVISION APPLICABLE TO HONG KONG CONSUMERS

If you are based in Hong Kong, we will obtain your consent on or before sending you any marketing messages. You may opt out of receiving marketing messages from us at any time by using the unsubscribe link found in our marketing messages.

If you would like to access or correct your personal information, please email us at [email protected] or send us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.  You may also call us at +1 (561) 233-3017. We may require further information from you in order to verify your identity before processing your request. In certain circumstances where permitted to do so under applicable law, we may refuse to fulfil your request.

This Appendix provides additional information for individuals residing in countries and U.S. states that have enacted privacy laws giving certain additional rights to residents of those jurisdictions. Once effective, the U.S. states include, but are not limited to, California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Nevada, Oregon, Tennessee, Texas, Utah, and Virginia. These countries include, but are not limited to, those in the European Economic Area (EEA), the United Kingdom and Switzerland, as well as Australia, Brazil, China, Korea, Hong Kong, Monaco, Israel, Japan, Nigeria and Türkiye. This Appendix outlines certain additional information that Discover The Palm Beaches is obligated to provide to you, as well as certain rights you have with respect to the processing of your personal information, pursuant to applicable local laws. This Appendix will control to the extent it conflicts with any provision in the main body of this Statement.

Controller: Please refer to the Data Management Office at [email protected] for the contact information of other entities that may receive your personal data.

Data Protection Officer: Discover The Palm Beaches ‘s Data Protection Officer may be contacted by email at [email protected], or at the following address:

Discover The Palm Beaches

Attn: Office of Data Management

2195 Southern Blvd, Suite 400

West Palm Beach, FL 33406 USA

Purposes and Legal Basis for Processing

Discover The Palm Beaches processes your personal information for the purposes set forth in the body of this Privacy Policy. The legal bases for Discover The Palm Beaches’ processing activities include processing such information as necessary to comply with our contractual obligations, compliance with our legal obligations, protecting the safety of our employees, guests and others, for our legitimate business interests, and pursuant to your consent.

The particular legal basis for the processing of your personal information is based on the purpose for which such information was provided or collected:

Surveys: Completion of surveys is voluntary – we process the information obtained from surveys on the basis of your consent and in furtherance of our business interests, including marketing, service improvements, and analytics.

Promotions and Sweepstakes: Participation in sweepstakes, contests and other promotional offerings is voluntary – we process the information obtained from such participation based on your consent and as necessary to administer the offering. We also use certain data for our business purposes, including for marketing, service improvements, administration, and analytics and service personalization.

Direct Marketing: We use your personal information to send you marketing messages on the basis of your consent. You may withdraw your consent for direct marketing communications at any time by contacting us at [email protected] or by following the unsubscribe instructions in the marketing message.

Retention: We retain personal information about you for the time necessary to accomplish the purpose for which such information was collected, usually for the duration of any contractual relationship and for any period thereafter as legally required or permitted by applicable law. Our retention policies reflect applicable statute of limitation periods and legal requirements.

Data Subject Rights

Some regional, national, and state laws confer rights relating to personal data as indicated in the Personal Data Requests Portal. Residents of certain jurisdictions may have the following rights.

Access, Correction and Erasure Requests: You have the right to:

• ask us to confirm whether we are processing your personal information and receive information on how your data is processed
• obtain a copy of your personal information
• request that we update or correct your personal information
• request that we delete personal information in certain circumstances

Right to Object to Processing: You have the right to request that Discover The Palm Beaches cease processing of your personal information: for marketing activities, including profiling

• for statistical purposes
• where such processing is based on our legitimate business interests, unless we are able to demonstrate a compelling legitimate basis for such processing or we need to process your personal information for the establishment, exercise or defense of a legal claim
• Right to Restrict Processing: You have the right to request that Discover The Palm Beaches limit the processing of your personal information:
• while Discover The Palm Beaches is evaluating or in the process of responding to a request by you to update or correct your personal information where such processing is unlawful and you do not want Discover The Palm Beaches to delete your data
• where Discover The Palm Beaches no longer requires such data, but you want us to retain the data for the establishment, exercise or defense of a legal claim
• where you have submitted an objection to processing based on our legitimate business interests, pending our response to such request

Where we limit the processing of your personal information pursuant to your request, we will inform you prior to re-engaging in such processing.

Right to Object to Sale and Share: You have the right to request that Discover The Palm Beaches not sell or share your personal information. Please email us at [email protected], or us a letter at Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA.

Data Portability Requests: You have the right to request that we provide you or a third party that you designate with certain of your personal information in a commonly used, machine readable format. Please note, however, that data portability rights apply only to personal information that we have obtained directly from you and only where our processing is based on consent or the performance of a contract.

Submitting Requests: Your requests may be submitted by accessing the Data Subject Rights Request Portal or in writing to [email protected], or Discover The Palm Beaches, Office of Data Management, 2195 Southern Blvd, Suite 400, West Palm Beach, FL 33406 USA. You may also update your personal information as provided in section titled (Changing and Accessing Your Personal Information) of the main body of this Global Privacy Statement.

We will respond to all such requests within the time period permitted by law. Please note, however, that certain personal information may be exempt from such rights pursuant to applicable data protection laws. In addition, we will not respond to any request unless we are able to appropriately verify the requester’s identity. We may charge you a reasonable fee for subsequent copies of data that you request.

If you want to present a complaint or have concerns about our data practices or the exercise of your rights, you may either contact Discover The Palm Beaches at [email protected] or the supervisory authority in the Member State of your residence. For the EEA, the supervisory authorities are available at the European Data Protection Board’s website. For the UK, the supervisory authority is available at ico.org.uk.

Right to Withdraw Consent: You have the right to withdraw your consent to any processing that we conduct solely based on your consent (such as sending direct marketing materials to your personal email account). You may withdraw your consent to marketing activities by following the instructions on any marketing emails, or contacting [email protected] to withdraw such consent.

Right to Object to Segmentation (also referred to as profiling) and Automated Decision Making: You have the right to object to segmentation or profiling and automated decision making. We use personal information to divide large groups of consumers into sub-groups of consumers (known as segments) based on some type of shared characteristics such as geography, behavior, or demographics.

With your consent, we make automated decisions, meaning without human interference, using segmentation and/or your specific personal information to offer you certain benefits based on your characteristics (such as discounted room rates or other special offers based on your geography, behavior, or demographics).

International Data Transfers: We may transfer the personal information we collect about you pursuant to the purposes described in this Privacy Policy to countries that have not been found by the European Commission to provide adequate protection. In particular, we transfer your personal information to the United States.

We use appropriate safeguards for the transfer of personal information among our affiliates in various jurisdictions, and where required, we have implemented data transfer agreements, such as the European Commission standard contractual clauses or other such safeguards for such purposes. To obtain a copy of theses clauses or additional information on transfers, you may send your request to [email protected].