Glossary Unlocked: Tourism Lingo Explained 

Ever feel like tourism pros are speaking their own secret language?

What’s a DMO? Does OTA actually mean something? And why does RevPAR sound like a code name from a spy movie? Welcome to the world of tourism terms. Where everyday conversations are showered with loads of acronyms, stats, and inside lingo which can leave anyone wondering what they’ve missed.  

Wonder no more. Let us be your decoder. Unlock a whole new understanding into the business.  

We Give You … The Tourism Glossary Video 

Discover The Palm Beaches is breaking it down in the first of a video series – giving you a fast, friendly explainer of what these industry terms really mean and why they matter. From “Inventory” to “Occupancy,” “ADR,” and more.   

See how hotels, travel trends, and destination promotion all connect. Then, how tourism industry jargon is used to illustrate visitation to The Palm Beaches, and finally what it means for our community. We’ll have you thinking and sounding like an insider!  

Want to Learn Even More? 

Enhance your understanding of the travel and hospitality industry with our Tourism Glossary. From essential terms like DMO and Travel Intender to key performance metrics such as ADR and RevPar, this resource is designed to help you navigate the language of tourism with clarity and confidence. For deeper insights into how these concepts shape our destination and its future, explore our Destination Stewardship Blog.