Meet The PR Team

Discover The Palm Beaches' Public Relations and Communications Team is pleased to assist media representatives and independent writers with a variety of services. Here in the Media Room, one may access current media releasesdestination facts, and request forms for future media visits.

The Communications Team is also pleased to assist local and South Florida media with tourism related research and stories. This includes communicating the DTPB's messages, goals, tourism marketing activities and achievements through the distribution of media alerts, media releases, social media, assistance with opinion/editorial pieces and media interviews.

Group media destination review programs and individual media visits are available for qualifying media. To request assistance with a future destination review media visit, please click here for a media visit request form.

Discover The Palm Beaches Team

Ashley Svarney, Senior Director of Public Relations & Communications
Email: Ashley Svarney
Angela Ledford, Manager of Public Relations & Communications
Email: Angela Ledford
Veronica Arrieta, Manager of International Public Relations & Communications
Email: Veronica Arrieta

PR Agency Contacts

North America: The Zimmerman Agency

Anna Peterson, VP Account Director
Lauren Smith, Senior Account Manager
Email: [email protected]

United Kingdom: Hills Balfour

Lara Ballard, Public Relations Manager
Email: [email protected]
+44 (0) 20 7593 1700


Luise Sanches, Descubra Palm Beaches
Email: [email protected]
+55 11 3106-2386 - ext.121 


Advertising Contacts

Discover The Palm Beaches

Aime O'Keefe, Manager of Advertising and Promotions
Email: [email protected]

Miles Partnership

Lauren Bryan, Associate Media Director
Email: [email protected]