Discover The Palm Beaches Announces Formation of Destination Technology Department and Key Leadership Appointments

New Structure Advances Innovation, Enhances Efficiency and Supports DTPB’s Long‑Term Growth Strategy

Editor’s note: The above headshots for Gustav Weibull (pictured left) and Bryan Glynn can be downloaded here.

WEST PALM BEACH, Fla. – April 1, 2026 – Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, today announced a series of strategic organizational updates designed to strengthen the company’s technology infrastructure, elevate its digital capabilities and enhance operational efficiency across all departments.

DTPB has established a new Destination Technology department – a centralized team responsible for leading the organization’s technology strategy, managing core platforms and tools, advancing data and intelligence capabilities, and accelerating the adoption of emerging AI solutions.

The department will be led by Senior Vice President of Destination Technology and Product Development Gustav Weibull, who will oversee the organization’s integrated research, technology and product development strategy. Gustav’s new title reflects the updated structure, designed to modernize internal systems, streamline processes and empower teams with the real‑time insights and resources needed to make faster and more effective decisions.

DTPB has also promoted Bryan Glynn to Vice President of Enterprise Technology and Intelligence. Glynn has been instrumental in building and advancing the organization’s data and technology systems. In his new role, he will oversee governance and development across enterprise platforms, data infrastructure and AI‑driven capabilities.

“These updates mark a significant step forward in our continuing evolution as a modern, data‑driven destination marketing organization,” said Milton Segarra, CDME, president and CEO of DTPB. “By modernizing our technology infrastructure, expanding our digital capabilities and investing in the reskilling of our team, we are positioning the organization to operate with greater efficiency and long-term sustainability.”

“Ultimately, through embracing forward-thinking innovation, we will be better positioned to support our partners, our community and residents, and the continued growth of Palm Beach County’s tourism economy,” emphasized Segarra.

The new organizational structure underscores DTPB’s commitment to innovation, efficiency and long‑term strategic growth. With dedicated teams focused on technology, intelligence and digital performance, DTPB is poised to accelerate new capabilities and continue building tools that enhance the destination’s competitive advantage.

About Discover The Palm Beaches

Discover The Palm Beaches is the tourism marketing organization for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures, and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of $11.6 billion and supporting nearly 95,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.