Discover The Palm Beaches Wins Unprecedented Number of Adrian Awards

WEST PALM BEACH, Fla. – Dec. 10, 2024 — Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the New York Marriott Marquis on February 18, 2025.

DTPB will be recognized with the following 12 accolades, which is more than the organization has ever won previously:

Gold

• Breaking Barriers: The Palm Beaches’ Commitment to Inclusive Travel: Digital – DEI Marketing **Best of Category Winner
• The Palm Beaches Collection: Advertising – Brand Campaign

Silver

• A Pilot Influencer’s Sky High Adventures: Digital – Creators, Multi-Media, Video & Short Form **Best of Category Winner
• Sea to Preserve: Integrated Campaign – Environmental, Social, Governance
• The Palm Beaches Welcomes Everyone: Integrated Campaign – DEI Marketing (Inclusion Guide & Spoken Word)
• The Pink Retreat: PR/Comms – DEI Marketing

Bronze

• Entertainment Tonight in The Palm Beaches: Integrated/Broadcast Integration
• Leisure Meets Luxury: PR/Comms – Feature Placement Online/Print – Consumer Mag/Newspaper
• Love The Palm Beaches: Digital – Contest/Sweepstakes
• Record Breaking Video Series: Live Like a Local: Digital – Video Multiple Channels
• Fashion Week NYC: Integrated Campaign – Experiential Marketing
• Conquering YouTube as the Nation’s Most Followed Destination: Digital – Social Media/Social Networking

The Adrian Awards, now in their 68th year, are the largest and most prestigious competition in global travel marketing. For 2024, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories. These include awards for digital creators, reputation management, affiliate marketing, and broadcast integration.

“We are incredibly honored to receive these prestigious HSMAI Adrian Awards and to be recognized among the best in global travel marketing,” said Milton Segarra, president and CEO of DTPB. “These accolades are a testament to the hard work, creativity, and dedication of our team and partners who bring The Palm Beaches’ unique stories to life. We are grateful for this recognition and proud to share this achievement with our community and supporters.”

All winning entries will be viewable in the winners’ gallery on the Adrian Awards website following the February 18 celebration. Visit www.adrianawards.hsmai.org for more information on the event and competition.

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About Discover The Palm Beaches

Discover The Palm Beaches is the tourism marketing corporation for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to visit Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10 billion and supporting approximately 90,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.