Meet Flora: Your New Digital Concierge for The Palm Beaches

Discover The Palm Beaches introduces a friendly AI chatbot powered by smart technology to make exploring our destination online easier, more personalized – and more fun!

WEST PALM BEACH, Fla. – Dec. 22, 2025 – Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, is introducing a vibrant new way to connect with travelers: Flora, a digital concierge designed to make planning and exploring the destination easier than ever.

Flora isn’t just any AI chatbot – she’s inspired by the roseate spoonbill, a striking pink bird native to South Florida and commonly found in the wild throughout The Palm Beaches. Now, Flora brings the destination’s spirit of hospitality to life online, greeting visitors on DTPB’s website with a friendly face and customized assistance.

“Flora represents how we continue to evolve to meet the changing needs of travelers,” said Erika Constantine, senior vice president of marketing for DTPB. “Today’s audiences value instant, personalized information, and Flora delivers that in an approachable way. She greets potential visitors with welcoming hospitality and ensures that every interaction reflects the exceptional hospitality for which The Palm Beaches are known.”

Download photos of Floraby clicking here

What Flora Offers
Flora serves as a real-time digital concierge, answering questions and guiding visitors through everything The Palm Beaches have to offer, from pristine beaches and dynamic cultural attractions to dining and events. Whether you’re planning a trip, already in the destination, or residents looking for weekend inspiration, Flora delivers quick, accurate and conversational responses.

Flora Speaks Your Language
To make The Palm Beaches accessible to travelers worldwide, Flora communicates in multiple languages, including English, Spanish (Mexican), Portuguese (Brazilian), French, German, Italian, Japanese, Korean, Russian, and Chinese (Mandarin using simplified characters).

Why It Matters
Flora does the work for travelers, bringing easy to understand individualized recommendations, insider tips, and up-to-date event details right to their fingertips. This innovation benefits residents too, offering ideas for things to do locally, such as new restaurant openings and fun activities. With locals making up 3 to 5 percent of monthly website traffic and serving as our best brand ambassadors, Flora also helps keep The Palm Beaches’ community engaged and inspired.

Behind the Tech
Powered by AI and natural language processing, Flora understands visitor questions and context to provide relevant answers instantly. Behind the scenes, she’s connected to a robust knowledge base and integrated with DTPB’s content systems, ensuring information is always current and aligns with The Palm Beaches’ guidelines and values. Flora can even escalate complex inquiries to human support when needed.

Check Out Flora Today
Visit ThePalmBeaches.com to meet Flora and experience how she’s transforming trip planning into a seamless, curated journey!

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About Discover The Palm Beaches
Discover The Palm Beaches is the tourism marketing organization for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures, and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $11.3 billion and supporting nearly 95,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.