Record-breaking Tourism Numbers Announced as The Palm Beaches Celebrate The Power of Tourism at Travel Rally Day

Q1 Visitation Numbers and Award Winners Announced

• Editor’s note: High-res photos and photo ID captions can be downloaded here.

WEST PALM BEACH, Fla. – May 9, 2025 – Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, announced record-breaking first quarter tourism numbers and hosted key industry representatives from the travel and tourism community during the national celebration of Travel Rally Day at The Belgrove on Friday, May 9, 2025, with presenting event sponsorship by Expedia Group.

At the event, DTPB President & CEO Milton Segarra reported the highest-ever tourism numbers for The Palm Beaches during the first three months of 2025. Visitation during this period was a record-breaking 3 million visitors, which exceeded last year’s figures by 8.8%, and visitor spending grew to a record-breaking $2.44 billion, a growth of 8% compared to the same period last year.

In addition, at the Travel Rally Day celebration, the Raymond F. Kravis Center for the Performing Arts was awarded the 33^rd Annual Providencia Award, and the DTPB Partner of the Year Awards recognized The Singer Oceanfront Resort, Curio Collection by Hilton in the accommodations category, as well as Tucan Media Marketing in the non-accommodations category.

The Providencia Award is given by DTPB to a local business, organization or individual who has demonstrated an extraordinary contribution to the vitality and prosperity of The Palm Beaches as a desirable tourist destination. The winners are chosen by public vote. Nominees this year included the following: Busch Wildlife Sanctuary, the Raymond F. Kravis Center for the Performing Arts, and The Boca Raton.

DTPB also awards the Partner of the Year Awards in two categories, accommodation and non-accommodation to recognize tourism organizations whose commendable efforts help DTPB achieve its mission, vision, and brand promise by implementing innovative tourism programs and participation in destination marketing programs.

“Travel Rally Day allows us to highlight the vital role tourism plays in our local economy and to celebrate the attractions, hotels, and individuals who have been instrumental in drawing visitors and creating unforgettable experiences in our region,” said Segarra. “With the support of our outstanding partners, The Palm Beaches saw an unprecedented 3 million visitors and $2.44 billion visitor spending in the first quarter of 2025. As tourism remains a cornerstone of The Palm Beaches’ economy, this success reflects our community’s commitment to enhancing and promoting our brand on a global scale.”

Travel Rally Day concludes the 42^nd annual National Travel and Tourism Week (NTTW), highlighting the collective strength of the U.S. travel industry to champion the power of the tourism industry in powering our nation’s economy, communities, and connections. NTTW spotlights the critical role that travel plays in stimulating economic growth, cultivating vibrant communities, elevating the quality of life for residents, creating quality job opportunities, and inspiring new businesses.

According to VISIT FLORIDA, tourism’s impact within the Sunshine State includes the following:

• 142.9 million visitors in 2024
• $127.7 billion economic impact
• $36.9 billion tax savings
• 2.1 million jobs in Florida

The travel and hospitality industry in The Palm Beaches accounts for approximately 90,000 jobs and generates a $10.5 billion economic impact. To learn more about National Travel and Tourism Week, click here.

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About Discover The Palm Beaches
Discover The Palm Beaches is the tourism marketing organization for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures, and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10.5 billion and supporting approximately 90,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.