Record-Breaking Visitation and Visitor Spending in The Palm Beaches Announced for First Half of 2024

WEST PALM BEACH, Fla. – Aug. 19, 2024 – Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, along with the Palm Beach County Tourist Development Council (TDC), announced record-breaking visitation to The Palm Beaches for the first half of 2024. This milestone underscores the destination’s growing appeal and the effectiveness of DTPB’s strategic marketing initiatives. 

From January to June 2024, The Palm Beaches welcomed 5.19 million visitors, marking an all-time high compared to the same period from previous years. This growth in visitors solidifies its status as a premier vacation hotspot that offers 47 miles of pristine and uncrowded beaches, vibrant culture, and genuine hospitality as a way of life.

Key highlights include three record-breaking amounts:

• Total visitation: The Palm Beaches had an all-time high of 5.19 million visitors, a 1.7% increase compared to the first half of 2023.
• International visitation: International visitation grew to an all-time high of 488,100 visitors, an 11.9% increase compared to the first half of 2023.
• Strengthening the economy: Visitor spending reached an all-time high of $4.05 billion, a 2.4% increase compared to the first half of 2023, contributing to the economic vitality of the region. 

“Achieving this remarkable milestone in the visitation numbers is a testament to our team’s dedication and innovation,” said Milton Segarra, president and CEO of DTPB. “We have embraced cutting-edge technologies and leveraged business intelligence methodologies for a data-driven edge in our marketing strategies. This dynamic approach has significantly paid off, driving unprecedented growth and elevating our destination’s appeal.”

“The collaborative efforts of our Tourist Development Council agencies are reflected in the growing visitation numbers,” said Emanuel Perry, executive director of the TDC. “Discover The Palm Beaches, the Cultural Council for Palm Beach County, the Palm Beach County Sports Commission, and the Palm Beach County Film & Television Commission are dedicated to enhancing the visitor experience and promoting the unique attributes of our destination to a global audience. It’s rewarding to see the vision become a reality as we continue supporting the local tourism economy to benefit all who live and work in The Palm Beaches.”

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About Discover The Palm Beaches
Discover The Palm Beaches is the tourism marketing corporation for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to visit Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10 billion and supporting more than 85,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.