Vision Unveiled for Love The Palm Beaches
Tourism Master Plan

WEST PALM BEACH, Fla. – Nov. 1, 2024 – The Palm Beach County Tourist Development Council (TDC) announced the launch of a comprehensive 20-year “Love The Palm Beaches Tourism Master Plan” (TMP) in conjunction with its agencies: Discover The Palm Beaches (DTPB), the Cultural Council for Palm Beach County, the Palm Beach County Sports Commission, and the Palm Beach County Film & Television Commission. This visionary plan is being developed in collaboration with CSL, a leading professional consulting firm, following unanimous approval of the firm’s support by the Palm Beach County Board of County Commissioners. The plan aims to ensure the long-term success of the local tourism industry.

The TMP aims to balance the destination’s economic vision, tourism assets, stakeholders’ interests, and visitor demand. It will serve as a roadmap to identify and guide unique products and experiences that will enhance Palm Beach County’s appeal as a premier travel destination. The plan will focus on several key areas, taking into account the input of community stakeholders to analyze and prioritize the most pressing issues facing The Palm Beaches. 

“The consistent annual increase in visitors to our destination underscores the urgent need for this comprehensive ‘Love The Palm Beaches Tourism Master Plan’,” said Emanuel Perry, executive director of the TDC. “This plan will ensure that our residents continue to enjoy the benefits of living in paradise while maintaining a robust local economy supported by tourism.”

Milton Segarra, president and CEO of DTPB, added, “Ultimately, the ‘Love The Palm Beaches Tourism Master Plan’ will be the cornerstone of our destination’s longevity, so we can continue to offer an exceptional experience to our guests while preserving the quality of life and quality of place for our local community. Through the process, we will take a groundbreaking step towards creating a shared tourism vision that benefits all who live and work in The Palm Beaches.”

The TMP will incorporate the following:

• A vision for the future: The plan will craft a “Vision for Palm Beach County Tourism” that looks ahead to the next 20 years. This vision will guide DTPB’s immediate and long-term plans.
• Recommended actions: The plan will propose initiatives that benefit the entire county, including specific municipalities. The plan will maximize the benefits of tourism while minimizing any potential negative impacts.
• Community collaboration: The plan will involve residents and businesses to strengthen the TMP with stakeholder input. Through the power of collaboration, the recommendations will align with residents’ values and aspirations.

Those who would like to participate in the process of creation are invited to sign up to join the Future Forward TMP key stakeholder list at www.PBCTourismPlan.com.  

In addition, DTPB sought to educate local residents and stakeholders about the importance of tourism in the community by creating its first-ever video emphasizing the value of tourism advocacy. The video was designed to engage residents, businesses, community leaders, and elected officials. Through strong visuals, it highlights the economic impact of tourism on Palm Beach County while showcasing the broader benefits of local tourism to a wider audience.

“During this process of creating the TMP, we are committed to fostering a collaborative environment where the voices of residents, businesses, and visitors are heard and valued,” said Segarra. “The plan will be a cornerstone in our efforts to create a thriving tourism industry that benefits everyone who lives and visits here, as it marks a significant step forward in ensuring that The Palm Beaches remain a top destination.”

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About Discover The Palm Beaches

Discover The Palm Beaches is the tourism marketing corporation for the collection of 39 cities and towns known as The Palm Beaches in Southeast Florida, stretching from Boca Raton to Jupiter. Tasked with growing visitation and the local tourism economy, the organization works year-round to bring travelers to visit Palm Beach County. The Palm Beaches have a rich history as America’s First Resort Destination®, where genuine hospitality is a way of life among a vibrant and welcoming blend of people, cultures and coastal towns. Tourism is among the county’s major industries, generating an annual economic impact of approximately $10 billion and supporting more than 85,000 local jobs. For more information about The Palm Beaches, visit www.ThePalmBeaches.com or follow on social media on Instagram, Facebook, TikTok, YouTube, X, Threads, Pinterest and LinkedIn.

About the Cultural Council for Palm Beach County

The Cultural Council for Palm Beach County is the official support agency for arts and culture in The Palm Beaches, Florida’s Cultural Capital®. Headquartered in the historic Robert M. Montgomery, Jr. building in Downtown Lake Worth Beach, the Council presents exhibitions and performances featuring artists who live or work in Palm Beach County. The building also serves as a VISIT FLORIDA-designated Florida Certified Tourism Information Center, a helpful resource for visitors. For more information http://www.palmbeachculture.com.

About The Palm Beach County Sports Commission

The Palm Beach County Sports Commission is a private, not-for-profit organization contracted by Palm Beach County to promote and market the County as a premier tourism destination. The Sports Commission attracts sporting events and activities to the County, enhances economic impact, stimulates bed tax revenues, and maximizes utilization of County facilities. The Commission offers a full range of event service support, corporate partnerships, sponsorships, and a local membership program that supports its goals. Local, regional, national, and international marketing efforts are ongoing by the Commission with sports organizations and event owners. The Commission also produces sports-related programs for the residents of Palm Beach County including the annual Lou Groza Award program, the Palm Beach County Sports Hall of Fame, the Holiday Classic of The Palm Beaches, and the Kids Fitness Festival of The Palm Beaches. For more information on the Palm Beach County Sports Commission, go to www.palmbeachsports.com and follow on Facebook, X, Instagram, and LinkedIn.

About Palm Beach County Film and Television Commission

The Palm Beach County Film and Television Commission (FTC) is the official agency charged with marketing Palm Beach County as a world-class production destination. With a focus on driving business tourism and generating a positive impact to the local economy, the FTC provides professional services to support the needs of production companies conducting business throughout the County. The FTC ensures adherence to ordinances, zoning codes, insurance requirements and public safety concerns, guaranteeing a seamless and hassle-free production process for more than 50 municipalities, taxing districts, County departments and other entities throughout The Palm Beaches. The organization expanded its scope of services by developing and managing The Palm Beaches TV (PBTV), Palm Beach County’s official tourism television channel. Content is developed to showcase the very best of everything that The Palm Beaches has to offer. Powered by the support of Palm Beach County’s Tourist Development Council, PBTV offers more than 114 hours of original programming that shines a spotlight on the County’s many diverse assets while generating new business opportunities for the local production community. Programming is strategically curated to inspire and drive travel to the destination, extend the length of stays, and encourage repeat visitation. For more information, visit pbfilm.com and follow social media on YouTube, Facebook, Instagram, X and LinkedIn.   

About Palm Beach County Convention Center

Palm Beach County Convention Center, managed by Oak View Group, opened its doors in 2004. This 350,000 square-foot center has established itself as the premier boutique’ meeting destination in South Florida and one of the top convention centers in the country; hosting a diverse array of conventions, trade shows/consumer shows, conferences, social events, and meetings located in the Heart of Downtown West Palm Beach. The convention center is an architectural masterpiece designed with the look and feel of a luxurious cruise ship, featuring 100,000 square-foot exhibit hall, a 22,000 sq. ft. ballroom and 21,000 sq. ft. of flexible breakout space divisible into 19 rooms with various room size options and endless set-up possibilities, the Palm Beach County Convention Center is the ideal event and meeting destination. Nearby attractions include CityPlace, a $600-million shopping, dining and entertainment complex; the nationally acclaimed Raymond F. Kravis Center for the Performing Arts; Palm Beach’s famous Worth Avenue; and South Florida’s beautiful beaches. The convention center also added a beautiful new 400 room Hilton Hotel in January of 2016, which connected to the east side of the facility. 

Oak View Group is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Oak View Group’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at Oakviewgroup.com. Follow Oak View Group on Facebook, Instagram, Twitter and LinkedIn.

About Palm Beach County Environmental Resources Management

Palm Beach County Environmental Resources Management (PBCERM) is dedicated to protecting, preserving and restoring the natural resources of the Palm Beaches.  By managing over 31,000 acres of PBC Natural Areas, building over 150 artificial reef sites, restoring habitats in Lake Worth Lagoon, and ensuring the health of our beaches for both people and animals like sea turtles, we ensure that residents and visitors can create authentic connections to what makes the Palm Beaches so unique.  The reason that The Palm Beaches became America’s First Resort Destination is directly because of the sandy beaches, blue water, tranquil lagoons and winding rivers that stretch west to the expansive forests, prairies and marshes of the Northern Everglades…and PBCERM stands as the stewards of those wild places for those who are here now, and for all the generations to come. Learn more at www.pbcerm.com and connect with us @pbcerm on Facebook and Instagram.