Tourism Marketing Organization for Palm Beach County Reveals Global Biorisk Advisory Council (GBAC) STAR accreditation program for the community that will aim to prevent the spread of COVID-19
Editor’s Note: A two-minute video on YouTube about the Global Biorisk Advisory Council’s (GBAC) STAR™ accreditation can be watched, here.
WEST PALM BEACH, Fla. (June 2, 2020) – Traveling to The Palm Beaches will soon be backed by one of the industry’s highest standards of cleaning, disinfection and infectious disease prevention. Today, Discover The Palm Beaches (DTPB), Palm Beach County’s official tourism marketing organization, announced the destination’s commitment to pursuing the Global Biorisk Advisory Council’s (GBAC) STAR™ accreditation for a broad spectrum of hospitality businesses in Palm Beach County. The program is supported by the Tourist Development Council (TDC) of Palm Beach County and its various agencies.
Palm Beach County is one of the first destinations in the United States, and the first and only destination in Florida, to pursue GBAC STAR accreditation on a destination-wide basis. GBAC is a division of ISSA, the worldwide cleaning industry association and is staffed with experience in academia such as Harvard Medical School, Penn State Hershey College of Medicine, and Emory University, plus government agencies and nonprofits including the U.S. Centers for Disease Control and Prevention (CDC), the World Health Organization (WHO), and ISO, the International Organization for Standardization. According to a press release issued by ISSA, “GBAC STAR establishes requirements to assist facilities with work practices, protocols, procedures, and systems to control risks associated with infectious agents, such as SARS-CoV-2, the virus responsible for COVID-19.”
Palm Beach County businesses eligible in the official recognition program include Palm Beach International Airport (PBI), Palm Beach County Convention Center, more than 150 hotels, cultural institutions, and the county’s two Major League Baseball Spring Training parks – FITTEAM Ballpark of The Palm Beaches and Roger Dean Chevrolet Stadium. Facilities must comply with all facets of GBAC STAR’s rigorous training and implementation program to earn accreditation as well as undergo annual audits by the council. PBI and the Convention Center have already begun their accreditation process.
“The Palm Beaches’ tourism and hospitality community is committed to the highest standards of cleanliness,” said Jorge Pesquera, president and CEO of DTPB. “Guests and employees should feel confident to return to their favorite hotels, restaurants, shops and attractions, which is why Discover The Palm Beaches, in collaboration with other TDC agencies, has established this unique destination-wide opportunity for the vast majority of our hotels and most popular venues to earn the GBAC STAR Accreditation.”
“We applaud Discover The Palm Beaches for its leadership in championing GBAC STAR accreditation across the community to ensure clean, safe and healthy facilities for residents and guests alike,” said ISSA Executive Director John Barrett. “GBAC STAR provides third-party validation that will help set accredited facilities apart in terms of their commitment to cleaning, disinfection, and infectious disease prevention.”
The Palm Beaches’ commitment to GBAC STAR accreditation provides added confidence for residents, visitors and the tourism community. Additionally, it will streamline operations among our collective hospitality facilities, which began to implement expert safety guidelines upon reopening. Throughout the COVID-19 crisis, DTPB had led various virtual seminars in partnership with industry leaders such as the Florida Department of Health – Palm Beach County, Florida Attractions Association, U.S. Travel Association, Florida Restaurant & Lodging Association, Florida Retail Federation Services and the International SPA Association to educate local tourism and hospitality businesses. Behind-the-scenes tours of businesses displaying their elevated safety measures can be viewed on The Palm Beaches’ virtual Traveler Information hub.
DTPB will reveal next steps of the program rollout during its virtual Town Hall event on June 5 at 9 a.m. The Town Hall is open to the public and registration can be completed in this link.
Composed of international leaders in the field of microbial-pathogenic threat analysis, mitigation, response, and recovery, the Global Biorisk Advisory Council (GBAC), a Division of ISSA, provides training, guidance, accreditation, certification, crisis management assistance, and leadership to government, commercial and private entities looking to mitigate, quickly address, and/or recover from biological threats and real-time crises. The organization’s services include biorisk management program assessment and training, Forensic Restoration® response and remediation, the GBAC STAR™ facility accreditation program, training and certification of individuals, and consulting for building owners and facility managers. For more information, visit www.gbac.org.
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County’s major industries, generating $5.06 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of more than $7.7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 8.22 million people in 2019. The Palm Beaches are home to more than 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants and a thriving entertainment scene boasting more than 200 art and culture organizations.
For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences.