26th Annual Providencia Award

Congratulations to the 26th Annual Providencia Award winner!

Lion Country Safari

The Providencia Award is given annually to a local business, organization or individual based on their extraordinary contributions (i.e. expansion of facilities, new events and outstanding business levels) to the vitality and prosperity of The Palm Beaches as a tourist destination. The Providencia Award is named after the Spanish ship that sank off Palm Beach’s coast in the 1880s. Its crew salvaged the cargo of 20,000 Trinidad coconuts and sold them to local residents, who planted them along the waterfront, eventually inspiring the town’s name.

Following an application process completed by ten award nominees, a committee of local tourism representatives selected three finalists. Boca Raton Resort & Club, The Kravis Center for the Performing Arts and Lion Country Safari were this year's finalists. The public then cast online votes over a two week period on The Palm Beach Post’s website.

“These three finalists are outstanding examples of the world-class tourism assets that make The Palm Beaches such a desirable tourism destination; a legendary resort, a first class performing arts center and one of the most unique animal attractions anywhere in the country,” said Jorge Pesquera, president and CEO for DTPB.

On May 12, 2017 during Discover The Palm Beaches' Travel Rally Day, Lion Country Safari was named the 26th Annual Providencia Award winner.

“Lion Country Safari is a deserving partner that helps us showcase why we are ´the best way to experience Florida´,” Pesquera added. “We continue to attract a record-breaking number of visitors, thanks in strong part to entities such as this one. We’re proud to honor Lion Country Safari for their tourism contribution to The Palm Beaches.”


Thank you to everyone who joined us for our Travel Rally Day + Providencia Award at the Lake Worth Casino & Beach Complex.

Past Providencia Award Winners

1989 – Burt Reynolds
1990 – Delta Air Lines
1991 – Chris Evert
1992 – Jack Nicklaus
1993 – Alex W. Dreyfoos, Jr.
1994 – Flagler Museum
1995 – SunFest
1996 – E Llwyd Ecclestone, Jr.
1997 – The Breakers Palm Beach
1998 – Boca Raton Resort & Club
1999 – Colin Wright
2000 – Ken Foster
2001 – John Temple
2002 – Nancy Graham
2003 – Norton Museum of Art
2004 – Patrick J. Rooney, Sr.
2005 – South Florida Fair
2006 – Moroso Motorsports
2007 – None
2008 – Ritz Carlton, Kravis Center for the Performing Arts, Marathon of the Palm Beaches (3 winners)
2009 – The Colony Hotel, Palm Beach and Morikami Museum & Japanese Gardens (2 winners)
2010 – Delray Beach International Tennis Championships
2011 – James Ponce
2012 – None
2013 – International Polo Club
2014 – The Honda Classic
2015 – Loggerhead Marinelife Center
2016 – Lion Country Safari

Partner of the Year Awards

Another means to reaffirm and celebrate the destination’s hospitality community at Travel Rally Day was through DTPB’s new Partner of the Year Awards. These awards were designed to recognize tourism organizations within the accommodation and non-accommodation categories, whose commendable efforts help DTPB achieve its mission, vision and brand promise by implementing innovative marketing programs and participation in destination programs.

Nominees in the accommodations category included Eau Palm Beach Resort & Spa, Hilton Palm Beach Airport, PGA National Resort & Spa, The Breakers Palm Beach, The Chesterfield and West Palm Beach Marriott. Nominees in the non-accommodations category included Alpha Transportation, Kirkland Event & Destination Services, Kolter Hospitality, Loggerhead Marinelife Center and Visit Palm Beach.

Partner of the Year Award Winners

Accommodation Partner of the Year: PGA National Resort & Spa
Non-Accommodation Partner of the Year: Kirkland Event & Destination Services, Inc.

Travel Rally Day - The Importance of Travel

Travel Rally Day culminated the 34th annual National Travel and Tourism Week (NTTW), America's annual salute to travel and tourism. NTTW serves to champion the power of the tourism industry. This year, the U.S. Travel Association’s theme was “The Faces of Tourism,” which brought attention to the employees at all levels who make travel a success.
Following the ceremony, attendees took to the beach for DTPB's second annual beach cleanup. The number one reason why tourists come to Palm Beach County is to visit the beach, so preserving the 47 miles of the area's coastline is of utmost importance.

The record-high 7.35 million visitors to The Palm Beaches in 2016 generated a $7.1 billion economic impact in the community. As one of the top industries in Palm Beach County, tourism supports more than 66,000 jobs in The Palm Beaches.

To learn more about National Travel and Tourism Week, visit https://www.ustravel.org/events/national-travel-and-tourism-week.


Groups, meetings, and conventions brought in by DTPB in 2016 had an economic impact of $94 million and supported 667 full-time jobs.
Watch Aly Fernandez, Senior Director, Destination Services and Tradeshow Activities, fill the role of an employee in the Operations Department at the Palm Beach County Convention Center for Tourism Takeover Day!

Travel Isn't All Just Fun and Games

$627 million of the $4.6 billion Visitors spent was on recreation. There are 18,000 recreation jobs in The Palm Beaches, 5,700 directly supported by visitors.
Watch Rich Basen, Senior Vice President, Marketing/Leisure Sales, fill the role of a golf bag handler at PGA National Resort & Spa for Tourism Takeover Day!

Do All Visitors Plan Ahead?

About 500,000 of the 7.35 million visitors to The Palm Beaches stop in a visitor center during their trip.
Watch Don Kolodz, SVP, Operations, IT & Strategic Partnerships, fill the role of an employee at the Visitor Information Center at the Boca Raton Historical Society and Museum for Tourism Takeover Day!

Travel Means JOBS!

Tourism supports 66,000 jobs in The Palm Beaches across multiple sectors accommodations only account for 11,100 of these jobs.
Watch Jorge Pesquera, President & CEO, fill the role of a housekeeping employee at The Breakers Palm Beach for Tourism Takeover Day!