Interactive holiday initiative garners wide participation from hotels and meeting planners
WEST PALM BEACH, Fla. (Dec. 15, 2020) — Giving back to its community is a pillar of Discover The Palm Beaches’ (DTPB) mission – and this holiday season, the team is going beyond the destination to support those in need. DTPB, the official tourism marketing organization for Palm Beach County, has teamed up with My Very Own Blanket and hotels and meeting planners across the nation to make personalized blankets for foster children, with the goal of donating more than 60 through December 22.
The initiative involves a series of virtual events, during which DTPB’s Group Sales and Destination Services team will lead participating hotel partners and meeting planners through the blanket-making process. In advance of the events, hosted via Zoom, DTPB provided volunteers with a fleece blanket, pair of scissors, fabric pen, instructions, a prepaid shipping label addressed to a foster care program in their area, and a hot chocolate bomb made from a local chocolatier. Each blanket includes a tag that allows makers to write a short, encouraging note for the receiving child.
DTPB will kick off each event by sharing a brief overview of the destination and local organizations making positive impacts throughout the community. Among the hotels involved are Boca Raton Resort and Club, Eau Palm Beach, and Hilton West Palm Beach, the Palm Beach County Convention Center’s connected hotel. Meeting planners hail from Atlanta, Washington D.C., and the following states: Ohio, Michigan, Kansas, Minnesota, Missouri, New York, New Jersey, Pennsylvania, Maryland, and Virginia.
“We are humbled to partner with My Very Own Blanket and continue to make a positive impact in our community and throughout the country, with the support of our passionate, likeminded network of clients and partners,” said Kelly Cavers, DTPB’s senior vice president, Group Sales, and Destination Services. “Human connection is more important now than ever, and that’s exactly what these thoughtfully, custom-made blankets symbolize: a sense of comfort, security and support.”
Volunteers are encouraged to spread the word about the organization’s cause on social media, by sharing a photo of their completed blanket using the hashtags #ThePalmBeachesGiveBack and #ThePalmBeaches. The event series represents the myriad ways DTPB’s Group Sales and Destination Services team is assisting clients with re-engineered programs and tools that support virtual, hybrid and in-person events.
In addition to the My Very Own Blanket initiative, DTPB continues to serve its local community by leading toy drives for Friends of Foster Children, participating in the St. Anne’s Pantry food drive, and volunteering with Feeding South Florida, an ongoing effort that began at the onset of the COVID-19 pandemic.
DTPB’s year-round commitment to giving back will continue in January, during PCMA’s annual Convening Leaders conference. Once again, the team will join forces with The Palm Beaches-based Place of Hope to help put an end to human trafficking. More details of this fundraiser, as well as more volunteer activities, will be revealed in the coming weeks.
Discover The Palm Beaches, formerly the Palm Beach County Convention and Visitors Bureau, is the official 501(c)(6) not-for-profit, accredited tourism marketing organization that promotes the collection of 39 cities and towns commonly referred to as “The Palm Beaches,” which spans more than 2,300 square miles and 47 miles of pristine, golden beaches from Highland Beach and Boca Raton to Jupiter and Tequesta. Tourism is among Palm Beach County’s major industries, generating $5.06 billion in direct visitor spending and supporting 70,000 jobs with an economic impact of more than $7.7 billion. Once recognized as a tropical escape for elite travelers in the late 1800s, America’s First Resort Destination® is making its resurgence as The Best Way To Experience Florida®, welcoming a record-breaking 8.22 million people in 2019. The Palm Beaches are home to more than 17,000 hotel rooms, ranging from historic resorts to boutique inns. The destination features more than 100 family-friendly attractions, world-class luxury and antique shopping experiences, 125 miles of peaceful waterways for on- or in-the-water activities, 160 artificial reefs that line the Atlantic Ocean’s Gulf Stream current, 160 golf courses, award-winning restaurants, and a thriving entertainment scene boasting more than 200 art and culture organizations.
Situated along I-95, The Palm Beaches are also home to Palm Beach International Airport (PBI), with more than 200 daily direct flights to 27 domestic and international destinations in the United States and Canada. The Palm Beaches are also conveniently located next to Fort Lauderdale-Hollywood and Miami International airports, each one only an hour away.
For more information about The Palm Beaches, visit www.ThePalmBeaches.com and connect on social media via Facebook, Twitter, and Instagram @PalmBeachesFL, YouTube at Discover The Palm Beaches, and the hashtag #ThePalmBeaches. Tune-in to The Palm Beaches TV for 24/7 streaming content of the destination’s hotels, attractions, restaurants and experiences.
Manager, Public Relations
Discover The Palm Beaches
Office: 561-233-3064; Cell: 609-752-9622
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